EBS Marketing Marvels as Iranian President Tweets Twitter Creator

To anybody who knows how to survive in the online marketing game, it’s not a secret that if you want to thrive in the modern world of 2013, you have to be on social media. Facebook has more than a billion followers. On Twitter figures such as Lady Gaga and Justin Bieber have more followers than the populations of some nations. These days if you aren’t tapping into this critical market, you are losing out big time and almost everyone knows it. Hell, even China are slowly (very slowly) starting to get it. Now it looks like even the President of Iran is getting on board.

Amongst social media enthusiasts it’s a notorious fact that Iran has shunned social media ever since it first hit the world stage. This is hardly a surprise to anyone. 1979 saw the nation of Iran revolutionised into an Islamic Republic, and nations with such a stringent religious codes governing the populace don’t tend to take too kindly to the western excesses such as rude celebrity tweeting and snaps of our latest night on the tiles that have become the hallmark of social media sites across the world. However, Iran has recently gained a new president, and, some social media experts hope, a new perspective.

Iranian President Hassan Rouhani, who swept into power to popular acclaim in August, tweeted Jack Dorsey, creator of Twitter last Tuesday (1st October). Rouhani’s no stranger to Twitter, and has had a presence on the site since his campaign for election, and even ran on the campaign slogan ‘moderation and wisdom’, suggesting that he is a somewhat moderate voice in what is often portrayed as a fiercely socially conservative nation.

Dorsey tweeted the account with ‘Are citizens of Iran able to read your tweets’ and the account responded that Rouhani was working towards making sure that they could “comfortably b able 2 access all info globally as is their right”. Although at this point it should be noted that although the account represents Rouhani, he doesn’t actually use it, and officials are reluctant to point out who does. It has also not been authenticated. Although, it is seen to be authentic as Rouhani hasn’t refuted the Tweets.

This may seem to be positive news for those hoping for the opening of a positive dialogue, and the opening up of potential marketing opportunities with Iran, but the country is an Islamic republic, and if the restrictions on social media were to be lifted, the country’s highest religious authorities would have to sign off on it.

However for those looking to mine the marketing potentials of the restricted Islamic Republic, it is the most positive news they’ve heard yet, and along with other moves by Rouhani to liberalise the nation, we at EBS Marketing reckon that it could mean that Iran is turning a new corner and bringing itself into the fold.

EBS Marketing on How the Pop Star Super Fan is set to kick off A Marketing Revolution

If EBS marketing told you about just how much marketing potential there is in the rabid teenage boy band fan market you’d be surprised. A BBC editorial released on the website today (Wednesday 2nd September) really brought it home to us. The most die hard fans of bands such as One Direction and The Wanted, as well as solo acts such as Lady Gaga, Rihanna and Katy Perry, are now recruiting hundreds of thousands of fans on Twitter on their own, making not just what their idols have to say, but what they themselves have to say, very important in the online market of 2013.

It’s no secret that celebrities are crucial, in some way or another, to any marketing campaign that intends to use popular culture to reach its audience. However, the onset of Social Media sites such as Twitter and Facebook, as well as the internet in general, has radically changed the way these fans interact with their idols. It used to be that you waited outside your pop star of choice’s dressing room and waited until they came out, counting on luck of the draw to get you noticed.

However, now these fans are going to ever more extraordinary lengths to get noticed; luck has flown out of the window and it turns out that the methods these fans are using, such as creating popular fan sites, and using their Twitter and Facebook accounts to gather hundreds of thousands of followers, are actually new ways of simply getting noticed. Considering that the majority of people like this are teenagers, they are creating their own slick marketing campaigns, with the core marketing principle, getting noticed, at the heart of it all. Guess what, its working!

The article highlighted a ‘Directioner’ (One Direction super fan) who has had a whole lot of success in using online tactics to promote interest, all with the purpose of being noticed by the five piece boy band. 16 year old SJ runs a Twitter account that is dedicated to the band, under the hash tag @STYLATORARMY that has an incredible 850,000 followers and counting. When SJ was asked why she was having such success she said that “I think it’s just because I tweet the content other fans want to see and can relate to.” The girl has mastered a basic marketing principle and she hasn’t even gotten her driving license yet.

This just really highlights how consumers are changing. It used to be that they knew nothing about marketing, and even less about online marketing. However, the younger generation, in a bid to fulfill their teenage fantasies, are coming to embrace marketing as a regular part of their everyday lives. EBS Marketing reckons that we have to change with the times. It’s these mini media moguls we need to be taking our cues from. It’s these teenagers we need to be targeting in a successful marketing campaign. We need to become a fan of the super fans.