What this means for your website
As discussed in this article by the Daily Mail, over 7 million adults (14%) in the UK have never used the internet – the figure for elderly people is 33%.
This is a problem for those people as the government drives more of its services online and discourages – in some cases strongly – traditional methods of contact.
As a marketer (and a human) this poses you several challenges, areas where you can help. We’re leaving aside offline ways to help for the scope of this article as it’s about what we as marketers, programmers, technologists and UI experts can do to help those taking tentative steps onto the world wide web.
So how can you help?
- Intuitive UI
- Basic UI
- Seamless UX
- Accessibility considerations
- Help & FAQ sections
- Live chat assistance
These are things to think about ideally in the design phase, but if you’re already up and running you can still make significant inroads to a better website for the inexperienced, elderly and disabled.
The great thing about working on all of these is that they benefit ‘regular’ surfers too. Done right it can benefit everyone – therefore improving the experience, increasing traffic & potentially pushing you up the SERPs.
If you need help improving your UI/UX, providing accessibility or any other website concerns drop us a line.