Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

Ebs Marketing Bing

Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

For more stories and news articles like this be sure to stay in touch with EBS Marketing on Facebook.

Google Say Goodbye to Authorship Photos in Results

As we know very well here at EBS Marketing, Google are always changing and tweaking their products and services. Whether its slight algorithmic edits that no one will ever notice, the change of spacing in the company’s logo or even the introduction of a brand new service, Google have an immense amount of influence over us and our day to day online lives.

EBS Marketing Google+And who’s to stop them! Google holds an overwhelming stake of the search engine market share, and provides its services to millions of users worldwide, racking up approximately 11 billion Google searches per month. So as Google’s seemingly endless alterations continue, it would be wise to remember that whilst some changes may seem pointless or impractical, others may lead to the development of a better user experience.

But, in more recent news, it seems like the multi-billion dollar search company are taking a step backwards in their latest update, with the removal of some of their authorship features.

What Is Authorship?

Authorship, for those of you who don’t already know, is a feature within Google which enables writers and publishers to link their website or blog with their Google+ account. This verification between services could then enable the visualisation of the author within the Google search.

What did it used to look like?

So, originally, before the update, if you wrote a blog with authorship in place, and your article cropped up in the results, a photo (taken from your Google+) would be listed alongside the article. As well as a small headshot, your name, link to your Google+ profile and the number of circles you appear in also appeared in the search results.

Matt Cutts Authorship New

Why was Authorship good?

Naturally, this personalisation brought about a vast increase is authorship users, particularly within the world of SEO and marketing. Although authorship did not directly affect search rankings, the introduction of the feature brought about optimised results for other Google+ users in author’s circles and advances in click-through rates.

What is Authorship now?

But now – as John Mueller recently stated – Google have started to move away from visual authorship results, favouring a stripped back, more consistent look. Having removed photos and listing the number of circles the user was in, now authorship on posts is as simple as a user’s name with an anchor link.

Matt Cutts authorship 2

John Mueller’s statement from Google reads:

“We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)”

But with these new developments comes disappointment for many authorship users, who were seeing positivity from its old features. Yes, Google search results will be clearer and more succinct, and will decrease spammy users, but the personalisation and individuality added with the original Google authorship will be lost forever.

Let us know your thoughts on Google’s new update in the comments section below.

For more information and updates like this, be sure to stay in touch with EBS Marketing on Facebook.

Google introduce PageSpeed Insights

At EBS Marketing, we know by now the importance and effect that Google has on our online lives; changing the way we work and think, and the way we all do business. But not every change Google makes is necessarily a potential monumental disaster waiting to happen.

Google’s various algorithm changes and search engine tweaks have now become a stable of the SEO and marketing world. For years now Google have introduced new updates – most notably in the form of Penguin and Panda in recent years – to help create better and more advanced search results. But with the more major of updates, often those of us in the search and SEO industry have had to scramble to keep up; making previous work almost obsolete. But, Google are just trying to do what they think is best, making a more enriching and accurate online search. So we, as marketers and SEO experts, must keep up, no matter what.

However, not all Google updates are catastrophic, some are actually extremely helpful. Just last week Google introduced a new insight within Webmaster Tools to help make websites more mobile friendly. A way in which to test a website’s page speed performance on mobile devices.

Google’s update states:

Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes more than 7 seconds to load, and by using the PageSpeed Insights tool and following its speed recommendations, you can make your page load much faster.

The update of the PageSpeed tool within Webmaster Tools will no doubt help web builders hone their mobile experience for users. Google’s current recommendations to help with mobile-friendly webpages include viewpoint & content size configuration, the use of legible font sizes, appropriately sized tap targets and plugin avoidance.

For more information about PageSpeed Insights visit Webmaster Tools now.

And for more marketing news, updates and more, be sure to visit our Twitter