How to Market Your Music Online Part 1: Uploading Your Music

EBS Marketing: How to Market Your Muisic OnlineHere at EBS Marketing, we talk a lot about business marketing, and how companies should be promoting themselves online to increase visibility and sales. And although the vast majority of the topics we discuss are relevant to a wide range of other fields and disciplines, we thought it might be a good idea to concentrate on another side of online marketing.

Music marketing has been around ever since recorded songs were cut into wax and distributed amongst the public, but most of this promoting was coordinated by third parties such record labels and management. But with the rise of social networking and DIY ethics, musicians and bands have had access to their own promotion tools for next to nothing.

Music Marketing

Sure, up-coming bands and artists may not be expecting a turnover anywhere similar to that of a start-up business, but to dismiss the modern music-making public as simply hobbyists would be a drastic mistake. There is some serious talent out there, and they mean business.

EBS Marketing Music

But what can you and your band do to make sure you’re getting heard by the right people, at the right time in the right way? Well, here at EBS Marketing we’re here to help you out. Some of this you might already know, but even if you learn one thing from this blog hopefully it will be worthwhile.

This part of our online music marketing master class is all about your product; the music, and where to upload it. Here are a few tips.

Have you recorded any of your songs?

First thing’s first, the music. To be seen in any sort of light online, you have to have some sort of recorded music to show.

One of the main problems with having access to a wealth of different social channels is that they are populated by pages of bands with 100 likes/followers or less with no music uploaded at all. You don’t want to end up in the social media graveyard do you?

Are they any good?

If you’ve got an EP, single, album or even some videos, then that’s great. First job done. The second one though is a little trickier, and quite hard to determine.

Although music is an art form, and everyone has different tastes and opinions, flogging a dead horse isn’t something you want to be doing. Try and look for honest opinions of your work, and how you can improve.Mmarketing your music is made so much easier with a better product, just like it is in business. So, make sure your music is the best it can be.

Are you uploading them to the right websites?

When it comes to uploading your music you want to position yourself so your songs are as sharable and accessible as possible – especially if you are a new band. It’s not so much about uploading to every profile available to you, but making sure you’re hitting the main websites that:

    • Are accessible by anyone – Nobody likes having to sign up to something, and music should be no different. If a listener has to log in or create an account to gain access to a track then you need to reconsider using that website.
    • Give you the opportunity to pay as you like – Free music is awesome, but money for a struggling artist is also awesome. So using websites which give the listener the opportunity to pay what they like is a great option.
    • Support great high res artwork – Although many of us have come to terms with not having physical music – although the revival of vinyl is a great thing – it’s still great to have some beautiful album cover art. And websites that make the most of this are well worth investing in.
    • Let users comment and share – Letting your listeners share and comment away with ease is a great way to aid an online conversation about your music.
    • That are clickable within social sites – What’s the point of sharing music on Facebook or Twitter if you have to click through to listen? Being able to play tracks directly in social networking sites without having to divert is a great way to encourage browsers and new fans.
    • Let fans listen on the go – Many music hosting websites now have mobile apps which make listening on the go even easier, so no more horrible tinny laptop speakers!

So with that in mind here are a few website we suggest using to upload your music and promote your band.

Soundcloud – Where you’ll want to get some experience.

An unbelievably useful tool for new artists, Soundcloud gives bands and artists the opportunity to build a following and let listeners give their thoughts. What’s good about Soundcloud is it’s a hot bed of genres and tracks, allowing bands to not just post EPs and albums, but demos, singles, one-offs and remixes.

Bandcamp – Where you’ll want to upload your finished records.

Once you release your debut album or EP, make sure you upload it to Bandcamp and get sharing. You can let your fans pay what they like, include bonus files such as liner notes & photos, and even set up pre-order and merchandise links.

EBS Marketing Bandcamp

YouTube – Where you’ll want to upload acoustic sets and music videos.

YouTube’s reach is unprecedented. It’s endlessly accessible and recognisable, and it’s compatible with almost anything. So if you’ve got live versions of your tracks or behind the scenes footage then look no further. Another idea is to upload your music directly to YouTube – it might not be a very exciting watch, but you’d be surprised how many people use YouTube specifically for listening to music.

Amazing Radio – Where you’ll want to get your music played.

Amazing Radio is one of the world’s most innovative radio stations, which plays tracks uploaded via record labels and artists. And if you make enough buzz around your profile and upload good music, it could be played!

BBC Introducing – Where you’ll want to try.

Uploading your music to BBC Introducing won’t allow fans to listen online, and you won’t necessarily even hear anything back from the BBC, but it’s worth a shot. They say they might not get back to you within two months, but if you’re patient, and good enough, you’re music could be played on national radio.


We hope this introduction of online music marketing has been helpful and given you some ideas. Be sure to stay tuned for our next installment in which we’ll discuss social networking in more detail.

For help with online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook and Twitter

EBS Marketing’s Favourite Alternative Mobile Apps For Marketing

These days everyone’s online, almost all the time. We’re always connected and never more than an arm’s reach away from the nearest social portal. But as mobile platforms continue to improve, there’s a new generation of online users who are gradually moving away from desktop computers and laptops.

EBS Marketing Mobile Apps

At EBS Marketing, we’d never go as far as to throw away our computers. We don’t think anything will replace the usability and ease of a laptop or desktop system – at least for now anyway. But mobile devices have made huge strides in the past 5 years, and we are fastly approaching a time when products like iPhones, iPads and android phones will be able to perform the same jobs as their physical-keyboard wielding counterparts.

And whilst there’s a long way to go, we’re finding that there’s a whole wealth of resources available on mobile platforms that make avenues like promotion, marketing, social media, e-commerce and brand awareness that much easier. There are a huge number of downloadable apps that you can use to not only help promote yourself, but also your business too.

Yeah, we know what you’re like, you’ve probably already got Facebook and Twitter, and have an Instagram account right? Well, we’ve delved a little deeper into the app store, and brought about a few of our favourite alternative apps which might be able to help you when it comes to promoting your business.

Snapchat

EBS Marketing SnapchatYou’ve probably heard of Snapchat before, even if you haven’t used it. And even though the photo sharing platform has been made famous by selfie-taking teens, Snapchat has shown its worth as a handy vial marketing tool. The simplistic app which lets users share photos and videos with friends for a limited time only, sees over 400million snaps a day, with over 26million users in the US alone, and is increasingly becoming one of the most used platforms of mobile photo sharing.

So it’s no wonder that companies and businesses from all over the world are choosing to use Snapchat as a marketing tool. Everyone including the likes of Taco Bell, MTV UK and even HBO have used the personal touch of Snapchat to get their audience’s attention. So if you’re looking for a fun way to interact with your customers, perhaps Snapchat is for you.

Tumblr

EBS Marketing TumblrWhether you like it or not, blogging is a massive part of the marketing world. Company blogs, guides, articles, how-to’s, Vlogs, reviews, features, and more, content has been named “king”, so it’s worth paying attention. Yeah, sure, the problem with blogging, and its excessive use, has brought about a mass of spam and waffle, but the benefits are still there. But, if you’re one of the many who perhaps doesn’t have time for a daily 1000 word pitch, there a few other options to help keep you active online. Tumblr is a great example.

Part blogging format, part social media platform, Tumblr gives users the tools to create and share great content. Photos, music, videos, links, text, quotes, and even .Gifs, Tumblr does it all. You can even follow other creators and let others follow you, so it’s perfect for building an audience. And now with Tumblr’s downloadable app, the free-to-use content hub is even easier to use, making those dreaded company updates a thing of the past.

Soundcloud

EBS Marketing SoundcloudMarketing. It’s one of those words that can mean almost anything, especially in the digital age. But sometimes it’s good to throw out the rule book and forget the word altogether. As with the platforms above, if you over think what you’re doing, you can more than often fall short. So it’s important to try and keep the selling, the pitching and the business jargon to a minimum and just embrace the online world with open arms. That’s where apps and websites like Soundcloud come in.

Everyone loves music, it’s universal. It’s something which everyone can relate to, and more often than not, it’s not overly controversial. That’s why, from a business point of view, the sharing of music can be a great way to interact with your audience. With Soundcloud, you can easily develop a loyal following by creating playlists, uploading podcasts, liking music, reposting albums, recording messages, and more. And by downloading the app, you can stay up to date with what’s going on, and can share to a variety of other social media sites.

Scoop.it

EBS Marketing Scoop.itSharing content is one thing, but creating content is an entirely different ball game. And like everyone, there are some days when inspiration just doesn’t strike. And that’s where sharing content can really come in handy – after all there’s a tonne of good stuff on the internet. So it’s a good idea to have your digital ear to the ground; to keep up to date with what’s going on in the world.

Scoop.it is a great hub of online activity, which is available on your phone. Easy to access, Scoop.it is a great way to find inspiration online, and a great place to create your own content too. You can download the app for free, and share stuff via email, Twitter, Facebook and LinkedIn all in one click.

So, there you have it, just a few alternative mobile marketing recommendations for you and your business. Feel free to download the apps above, and have a go for yourself.

If you’re interested in online marketing and SEO then make sure you visit EBS Marketing online today.