EBS Marketing Explore Anti-Social Media

In the past few years social media has become one of the main avenues for marketeers and companies, using platforms such as Facebook, Twitter, Tumblr and Instagram to engage with the public. But, with our social feeds increasingly filled with advertised content, promotions and company messages, has the true nature of online social interaction been lost?

What Is Social Media Turning Into?

People today are becoming increasingly aware of the negative aspects of social media, with users very much mindful of their privacy and rights. There have been many examples of companies like Facebook misleading users and siding with multi-national brands and businesses. Which begs the question, is social media becoming less potent?

Surely originally the idea behind websites like Twitter and Facebook was to help people to communicate and share experiences, but our feeds are becoming more and more tailored towards sharing other people’s content. Companies want engagement, reach and return of investment, and interestingly individuals now want the same. Instead of using social media as an outlet; as a virtual diary, websites now act as massive online billboards, especially for those who have been online for a number of years.

EBS Marketing Anti-Social Media

Anti-Social Media

But in the last few years there has been a surge of new internet users, who want to share content in a different way, without the social presence and brand-guidelines that come with the big websites. And that’s where Anti-Social Media comes in.

Anti-Social Media websites have started cropping up recently, giving power back to the user; enabling self-satisfaction and anonymity. Website’s like Secret offer a services in which users can share a status to friends and public with complete anonymity, whilst retaining elements of sharing and commentary. What this also does is allow for honest opinions and the removal of selfish posting.

And whilst these alternate online social portals have little or no use for marketeers or businesses, there are important for the public, who are looking for new avenues of online output.

The Balance Between Work and Play

And in terms of Facebook and Twitter, marketeers and businesses may have seen a boom of activity in recent year, but here at EBS Marketing we’re worried that things might change in the near future. We want social media to be a place for everyone to share ideas, but the balance between work and play, and natural and advertorial content needs to be readdressed. Because without the public, there will would be no likes, shares or re-tweets.

But just don’t take our word for it. What do you think about social media in 2014? Love it, hate it? Let us know in the comments below…

 

 

 

 

 

EBS Marketing Introduces Slingshot, Facebook’s Answer to Snapchat

When it was announced that Facebook were developing a new photo and video sharing app, the internet was awash with comparisons to Snapchat . The multi-billion dollar company certainly have their work cut out for them.

The New Snapchat

But now with the app finally released, here at EBS Marketing we’ve finally had a chance to experience Slingshot first hand. And whilst it might have been influenced by Snapchat, Slingshot is actually a great bit of social kit.

Slingshot

First off, what’s noticeable  is its comparisons to Snapchat. The quick shot photos and videos, with highlighted text and drawing make it immediately comparable to Snapchat’s tried and tested features. But once this is overlooked you can start to finally enjoy Slingshot.

EBS Marketing Slingshot App

The interface is brilliantly designed and fluid, making taking and sharing photos incredibly easy. But it’s Slingshot’s emphasis on interaction which makes the app stand out. Before being able to see something your friend has sent you, you have to first send something back to that person. An odd feature, but it’s going to be interesting see users interact with each other in the future.

Drawbacks

Currently one of the drawbacks – like any up and coming platform – is its lack of users. With hardly anyone using the app, it’s hard to get a real feel for how Slingshot is going to perform. We found after sending a test ‘Sling’ to the creators that we had to force others to get involved.

Slingshot App EBS Marketing

 

It’s One Or The Other

It’s also hard to see why users would have both Snapchat and Slingshot installed on their devices. Although the apps have their differences, no user is going to want to use both at the same time. So it all comes down to how well received Slingshot is, and how the public finds its features – primarily unlocking other people’s photos with replies.

As spoken about before, the amount of friends using Slingshot will also have a huge bearing on success, if users download only to find one or two other people with the app installed, then Facebook Inc are going to find the next year a difficult one.

It’s very early days, and here at EBS Marketing we’re enjoying getting used to Slingshot. You should give it a go and see what you think before judging for yourself – after all it’s free to download.

You can find out more at www.sling.me.

For more stories and articles like this be sure to stay in touch with EBS Marketing on Facebook.

Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Are You Making The Most Out Of Social Media Scheduling?

Here at EBS Marketing, we’re always looking to review our services. We are always looking for new ways to improve the way we run our business. So when new resources and ways to streamline become available, you have to sit up and take note.

In the SEO and Marketing world, things are always changing. The software we use, the techniques we implement, the hardware we invest in, and even the websites we frequent; all are in constant flux. So it’s important to grasp opportunities when they arise with both hands. That’s where applications like Buffer come in.

EBS Marking Social Media Scheduling

Social

Since marketeers realised that social media websites like Facebook and Twitter could be used to promote businesses and market new products, webmasters have been continuously looking for ways to help optimise their online services. And with the introduction of third-party social media applications, businesses, marketeers, SEOs and individuals alike have been able to optimise the output of their all-important content.

And recently with the dramatic increase in the number of different social channels, social media scheduling has become an absolute necessity. Whereas a few years back we were all content with logging in and out of different accounts, and waiting till 6pm to be able to post something, nowadays with applications like Hootsuite, Tweetdeck, Buffer and more, we can fully utilise your online marketing, with pin-point post scheduling and sharing.

Buffer

And at the forefront of the social media management game, scheduling application Buffer reigns supreme. Described as the “smarter way to share what you want to share on Social Media”, Buffer exists to make your social media experience easier. By connecting your Twitter, Facebook, LinkedIn, Google+ and more, you can easily craft a social media campaign by scheduling posts, and planning what you want to say, where you want to say it, and when you want it to be seen.

EBS Marketing Buffer

The Queue

Whereas a number of other social media programs may be packed full of settings and features, Buffer’s simplicity is refreshing, and makes for a brilliant user experience.

Acting as a magic queue, you can add whatever you want to Buffer knowing that at the right time the post will be made. You don’t have to pick your time and date, and you don’t even have to go back to the app to update. If you see something you want to share online then you can easily add to Buffer from whatever page you’re on.

Interface

Buffer’s interface is one of its main selling points, making scheduling and social media management a much easier process, and here at EBS Marketing, we love using it. It’s great being able to choose how many posts to send a day, and how many posts to schedule across the weekend – keeping a consistent flow of great content.

Buffer is free to sign up to, but to make the most of all its amazing features – including analytics, multiple users, and more – it’s more than worth upgrading to a full package (just under £60).

For more information about Buffer and its feature, make sure you visit their website today.

And for more information about online marketing and SEO you can visit EBS Marketing.

EBS Marketing’s Favourite Alternative Mobile Apps For Marketing

These days everyone’s online, almost all the time. We’re always connected and never more than an arm’s reach away from the nearest social portal. But as mobile platforms continue to improve, there’s a new generation of online users who are gradually moving away from desktop computers and laptops.

EBS Marketing Mobile Apps

At EBS Marketing, we’d never go as far as to throw away our computers. We don’t think anything will replace the usability and ease of a laptop or desktop system – at least for now anyway. But mobile devices have made huge strides in the past 5 years, and we are fastly approaching a time when products like iPhones, iPads and android phones will be able to perform the same jobs as their physical-keyboard wielding counterparts.

And whilst there’s a long way to go, we’re finding that there’s a whole wealth of resources available on mobile platforms that make avenues like promotion, marketing, social media, e-commerce and brand awareness that much easier. There are a huge number of downloadable apps that you can use to not only help promote yourself, but also your business too.

Yeah, we know what you’re like, you’ve probably already got Facebook and Twitter, and have an Instagram account right? Well, we’ve delved a little deeper into the app store, and brought about a few of our favourite alternative apps which might be able to help you when it comes to promoting your business.

Snapchat

EBS Marketing SnapchatYou’ve probably heard of Snapchat before, even if you haven’t used it. And even though the photo sharing platform has been made famous by selfie-taking teens, Snapchat has shown its worth as a handy vial marketing tool. The simplistic app which lets users share photos and videos with friends for a limited time only, sees over 400million snaps a day, with over 26million users in the US alone, and is increasingly becoming one of the most used platforms of mobile photo sharing.

So it’s no wonder that companies and businesses from all over the world are choosing to use Snapchat as a marketing tool. Everyone including the likes of Taco Bell, MTV UK and even HBO have used the personal touch of Snapchat to get their audience’s attention. So if you’re looking for a fun way to interact with your customers, perhaps Snapchat is for you.

Tumblr

EBS Marketing TumblrWhether you like it or not, blogging is a massive part of the marketing world. Company blogs, guides, articles, how-to’s, Vlogs, reviews, features, and more, content has been named “king”, so it’s worth paying attention. Yeah, sure, the problem with blogging, and its excessive use, has brought about a mass of spam and waffle, but the benefits are still there. But, if you’re one of the many who perhaps doesn’t have time for a daily 1000 word pitch, there a few other options to help keep you active online. Tumblr is a great example.

Part blogging format, part social media platform, Tumblr gives users the tools to create and share great content. Photos, music, videos, links, text, quotes, and even .Gifs, Tumblr does it all. You can even follow other creators and let others follow you, so it’s perfect for building an audience. And now with Tumblr’s downloadable app, the free-to-use content hub is even easier to use, making those dreaded company updates a thing of the past.

Soundcloud

EBS Marketing SoundcloudMarketing. It’s one of those words that can mean almost anything, especially in the digital age. But sometimes it’s good to throw out the rule book and forget the word altogether. As with the platforms above, if you over think what you’re doing, you can more than often fall short. So it’s important to try and keep the selling, the pitching and the business jargon to a minimum and just embrace the online world with open arms. That’s where apps and websites like Soundcloud come in.

Everyone loves music, it’s universal. It’s something which everyone can relate to, and more often than not, it’s not overly controversial. That’s why, from a business point of view, the sharing of music can be a great way to interact with your audience. With Soundcloud, you can easily develop a loyal following by creating playlists, uploading podcasts, liking music, reposting albums, recording messages, and more. And by downloading the app, you can stay up to date with what’s going on, and can share to a variety of other social media sites.

Scoop.it

EBS Marketing Scoop.itSharing content is one thing, but creating content is an entirely different ball game. And like everyone, there are some days when inspiration just doesn’t strike. And that’s where sharing content can really come in handy – after all there’s a tonne of good stuff on the internet. So it’s a good idea to have your digital ear to the ground; to keep up to date with what’s going on in the world.

Scoop.it is a great hub of online activity, which is available on your phone. Easy to access, Scoop.it is a great way to find inspiration online, and a great place to create your own content too. You can download the app for free, and share stuff via email, Twitter, Facebook and LinkedIn all in one click.

So, there you have it, just a few alternative mobile marketing recommendations for you and your business. Feel free to download the apps above, and have a go for yourself.

If you’re interested in online marketing and SEO then make sure you visit EBS Marketing online today.