EBS Marketing Explore Anti-Social Media

In the past few years social media has become one of the main avenues for marketeers and companies, using platforms such as Facebook, Twitter, Tumblr and Instagram to engage with the public. But, with our social feeds increasingly filled with advertised content, promotions and company messages, has the true nature of online social interaction been lost?

What Is Social Media Turning Into?

People today are becoming increasingly aware of the negative aspects of social media, with users very much mindful of their privacy and rights. There have been many examples of companies like Facebook misleading users and siding with multi-national brands and businesses. Which begs the question, is social media becoming less potent?

Surely originally the idea behind websites like Twitter and Facebook was to help people to communicate and share experiences, but our feeds are becoming more and more tailored towards sharing other people’s content. Companies want engagement, reach and return of investment, and interestingly individuals now want the same. Instead of using social media as an outlet; as a virtual diary, websites now act as massive online billboards, especially for those who have been online for a number of years.

EBS Marketing Anti-Social Media

Anti-Social Media

But in the last few years there has been a surge of new internet users, who want to share content in a different way, without the social presence and brand-guidelines that come with the big websites. And that’s where Anti-Social Media comes in.

Anti-Social Media websites have started cropping up recently, giving power back to the user; enabling self-satisfaction and anonymity. Website’s like Secret offer a services in which users can share a status to friends and public with complete anonymity, whilst retaining elements of sharing and commentary. What this also does is allow for honest opinions and the removal of selfish posting.

And whilst these alternate online social portals have little or no use for marketeers or businesses, there are important for the public, who are looking for new avenues of online output.

The Balance Between Work and Play

And in terms of Facebook and Twitter, marketeers and businesses may have seen a boom of activity in recent year, but here at EBS Marketing we’re worried that things might change in the near future. We want social media to be a place for everyone to share ideas, but the balance between work and play, and natural and advertorial content needs to be readdressed. Because without the public, there will would be no likes, shares or re-tweets.

But just don’t take our word for it. What do you think about social media in 2014? Love it, hate it? Let us know in the comments below…

 

 

 

 

 

EBS Marketing Introduces Slingshot, Facebook’s Answer to Snapchat

When it was announced that Facebook were developing a new photo and video sharing app, the internet was awash with comparisons to Snapchat . The multi-billion dollar company certainly have their work cut out for them.

The New Snapchat

But now with the app finally released, here at EBS Marketing we’ve finally had a chance to experience Slingshot first hand. And whilst it might have been influenced by Snapchat, Slingshot is actually a great bit of social kit.

Slingshot

First off, what’s noticeable  is its comparisons to Snapchat. The quick shot photos and videos, with highlighted text and drawing make it immediately comparable to Snapchat’s tried and tested features. But once this is overlooked you can start to finally enjoy Slingshot.

EBS Marketing Slingshot App

The interface is brilliantly designed and fluid, making taking and sharing photos incredibly easy. But it’s Slingshot’s emphasis on interaction which makes the app stand out. Before being able to see something your friend has sent you, you have to first send something back to that person. An odd feature, but it’s going to be interesting see users interact with each other in the future.

Drawbacks

Currently one of the drawbacks – like any up and coming platform – is its lack of users. With hardly anyone using the app, it’s hard to get a real feel for how Slingshot is going to perform. We found after sending a test ‘Sling’ to the creators that we had to force others to get involved.

Slingshot App EBS Marketing

 

It’s One Or The Other

It’s also hard to see why users would have both Snapchat and Slingshot installed on their devices. Although the apps have their differences, no user is going to want to use both at the same time. So it all comes down to how well received Slingshot is, and how the public finds its features – primarily unlocking other people’s photos with replies.

As spoken about before, the amount of friends using Slingshot will also have a huge bearing on success, if users download only to find one or two other people with the app installed, then Facebook Inc are going to find the next year a difficult one.

It’s very early days, and here at EBS Marketing we’re enjoying getting used to Slingshot. You should give it a go and see what you think before judging for yourself – after all it’s free to download.

You can find out more at www.sling.me.

For more stories and articles like this be sure to stay in touch with EBS Marketing on Facebook.