Google Removes Authorship from Search Results

Here at EBS Marketing, it’s unlikely that we’ll go through a week without receiving information about Google changing or updating one of their services. They’re constantly tweaking their algorithms and announcing new updates to any number of their endless features. But as Google continue to look to perfect their products, the world-known search engine has decided to part ways with authorship in their search results.

Goodbye Authorship

After years of pushing authorship as a ranking factor, in which a user could link content on the web to their public Google+ profile, thus showing their name and photo in the search results, Google have finally announced the end of authorship.

EBS Marketing Authorship GoogleTwo months ago, we saw Google moving away from authorship in the search results; saying goodbye to photos and Google+ information – leaving a link and a the authors name. But now, in September, Google have announced that they are moving away from authorship for good.

John Mueller’s Statement

Google’s John Mueller discussed the changes saying: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Time to Focus on Schema.org

Now with Authorship no longer present in the search results, Google are encouraging webmasters to concentrate on structured markup such as Schema.org. This markup helps all search engines better understand content and webpages on the web – so if you’re still unfamiliar with rich snippets and Schema then now’s the time to check it out.

To read more about Google’s changes, you can read John Mueller’s Google+ statement now.

For more help with SEO and online marketing, be sure to get in touch with EBS Marketing today.

EBS Marketing’s Favourite SEO Blogs

At EBS Marketing, we always love reading about the latest developments from the world of SEO and Digital Marketing. But although Google announcements and company statements are often a great way to get right to the point information, we also enjoy reading what real people think.

ebs marketing manchesterAfter all, the true facts come from those working in the industry not those outside it looking in. That’s why we at EBS Marketing enjoy reading blogs written by Marketeers and active SEO, because the information and thoughts you get are honest and from person to person.

So with this in mind, at EBS we thought we’d share a few of our favourite SEO and Marketing blogs/websites at the moment. So if you’re looking for the best places to find up to date and relevant information from the industry, then look no further…

Search Engine Land

An endless resource for information and news from the world of SEO, SEM, Content Marketing and beyond, Search Engine Land is an amazing place to find updates on a daily basis.

Featured Post: 21 Metrics For Monitoring SEO Health

Blind Five Year Old

From mass magazine to a one man operation, Blind Five Year Old is the blog of SEO mastermind AJ Kohn. AJ’s deep understanding of content and SEO makes for some incredibly insightful reading and some detailed findings.

Featured Post: Social Signals and SEO

Occam’s Razor

Occam’s Razor is run by Author, Digital Marketing evangelist and CEO, Avinash Kaushik, and features a series of amazing tips and tricks for SEOs and marketeers. Avinash’s Analytics Tips are particularly brilliant.

Featured Post: Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Copyblogger

More suitable for those interested in copywriting and content marketing, Copyblogger is a company run blog that aims to help people create “killer online content”. And with their extensive range of articles, Ebooks, Seminars, Webinars and Forums, Copyblogger is a great place to get your writing and marketing on the right track.

Feature Article: 5 Innovative Email Marketing Tips That Drive Readers to Action

If you’re interested in SEO and digital marketing, be sure to visit EBS Marketing today, for a full range of amazing services.

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Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

Ebs Marketing Bing

Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

For more stories and news articles like this be sure to stay in touch with EBS Marketing on Facebook.

Introducing… DuckDuckGo: the search engine that doesn’t track you

Google. It’s everything isn’t it? Search, email, video, maps, social media, the list goes on and on and on. But, every now and then, we get a swift reminder that Google isn’t the only worthwhile web search engine on the internet.

Sure, Google has come to the point that when people use the internet to find a page, they don’t ‘search it’, they ‘Google it’. And although Google’s monopoly of the market is widely known and understood, alternatives do exist, which can work extremely well, bringing high quality results.

One such search engine that has been cropping up rather a lot recently is a website called DuckDuckGo. And here at EBS Marketing we think that you need to know a little bit more about them.

DuckDuckGo - EBS Marketing

History

DuckDuckGo is a search engine – which having launch only in September 2008 – has quickly grown into one of the most talked about new ways to search the net. Praised for its simplicity and barebones approach to web search, DuckDuckGo has seen consistent growth over the past six years. But, what truly makes this search engine unique, and able to compete with the bigger search websites such as Google, Yahoo and Bing, is its dedication to user privacy.

Privacy

DuckDuckGo’s approach to search is simple; they emphasise the protection of their searcher’s privacy. Its users are not profiled, and the search is not filtered accordingly, meaning that every single user is shown exactly the same set of results. DuckDuckGo also pride themselves on their ability to collect the best sources in the results rather than the most, with quality over quantity.

The future

Although the website’s traffic has quadrupled in the last year, and their figures continue to increase, the vast majority of searchers will undoubtedly continue to use Google and its close rivals. But, with the surge of growing privacy issue online in our modern age, it seems there will always be a place for an engine which emphasises secure, simplistic and honest search results.

Still not sure, then try out DuckDuckGo right now, and let us know what you think.

For more information about EBS Marketing, and the services we provide, please feel free to visit our website or follow us on Twitter.