It’s been over eight years since the world-wide popular social media website Twitter was first launched by creators Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.
So with Twitter now a staple in the personal and business world, we at EBS Marketing thought we’d give a quick insight into 2014’s most popular 140-character social media website. Giving you a few tips to make sure that you and your business are doing everything possible to engage, promote and interact online.
Sharing images on Twitter in the past was often just a passing thought. Perhaps a good idea in practice, the use of photos and images used to involve a lot on the viewer’s part. But now, Twitter images have a completely different impact. Now images show up directly in the timeline, and in turn can have a drastic effect on audience reach. Sharing images with text is a great way to increase your online visibility, as more people are likely to pay attention to your posts.
Favouriting on Twitter has always been a weird one. Mostly used as a means of notification, outreach and quite often, attention seeking, the favourite option for Tweets is used very generously by users. But now with favourites appearing publicly on everyone’s profile tab, perhaps it’s time to start rethinking the endless use of gold stars.
Try using favourites sparingly, and for their intended use.
Lists have been a part of Twitter’s infrastructure for a long time now, but have fallen out of favour in recent years. But if used correctly lists can be used to both increase awareness of your brand and to organise your Twitter contacts. Try creating a number of different lists for Twitter users, with an emphasis on getting the attention of influencers and business contacts. Lists can be a great idea for all the networkers out there.
Upload in High-Res
With the new Twitter re-design, a lot has changed. One of the most notable changes has been to user’s profiles. Now dressed up quite similar to Facebook, Twitter now includes a customisable banner image. Whilst this is great news for most, we have seen far too many examples of bad profile pages with horrible, pixelated banner images.
When uploading an image for your banner on Twitter it’s important to remember that the image will be used ‘browser-wide’. This means that the image will fit however large your internet browser is – which is normally at the very least 1000px (pixels) wide. So make sure your photo or image is as high resolution as possible. Twitter recommend a photo which has the dimensions of 1500x500px with a maximum file size of 5MB.
Pin Your Tweets
One of Twitter’s newer features, pinning your tweets gives users the ability to stick any Tweet of theirs to the top of their public profile. Meaning that when someone visits your page, the pinned tweet will be the first thing they see. Whilst pinned tweets can be a great idea for new updates and info, try pinning something that gives an insight into your company. Try using a pinned tweet as an extension of the short bio on your profile.
We hope this short recap of Twitter in 2014 has in some way been helpful.
For more information about online Marketing, be sure to stay up to date with EBS Marketing on Twitter for SEO, Social Media, and business advice.