Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

HTTPS Sites Get Ranking Boosts In Google Search

Google Security EBS MarketingAt EBS Marketing, we pride ourselves on our SEO services. We aim to provide our customers with the best results when it comes to improving the visibility of brands and businesses. So, naturally we are always looking for new was to bring about the best results; reviewing our services and implementing cutting edge methods and processes.

This means that we always have our ears to the ground, ready for the latest developments in the world of SEO and marketing. And sure enough, you don’t have to wait too long before something crops up.

Last week, Google announced that they would now be weighing the security of websites as a ranking factor. Meaning that websites with a strong HTTPS encryption will be more likely to rank higher in the search results.

Google’s announcement stated:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

“For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

This is part of an on-going initiative by Google to help improve safety on the web by encouraging webmasters to adopt the HTTPS format instead of HTTP.

Google also included information about website security, announcing an up-coming best practice guide for HTTPS.

For more information about the update you can read more via Search Engine Watch.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Google Announce News Publisher Center

EBS Marketing Google News Publisher CenterFor years now Google has given writers and publishers the opportunity to mark-up content to be featured in search results as news related articles. And for the lucky few this mark-up has allowed companies, organisations and bloggers the chance to be featured in the high ranking news section in the Google search results.

But, as EBS Marketing know, the usability of the news feature in the past was much to be desired. So it comes as a great relief to many that Google have just announced the release of a News Publisher Center, allowing content publishers more control over how their content is shown in Google news.

Announced via the Webmaster Central Blog on the 4th of August, Google’s News Publisher Center has been developed to keep their news content up to date.

In the announcement Google Software Engineer Eric Weigle explained the new update:

With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. After verifying ownership of your site using Google Webmaster Tools, you can use the Publisher Center to directly make the following changes:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)”

At the moment, the tool is only available in the US, but with the positive reaction News Publisher Center is set to be introduced in other countries in the near future.

We can’t wait to get cracking with the new tool. But be sure to check out Google News Publisher Center for yourself and let us know what you think.

For more news updates and marketing advice be sure to stay in touch with EBS Marketing on Facebook.

Google Introduce New Page Analytics Chrome Extension

With the news that webmasters can now access website data via the newly released Google Analytics iPhone app, it seems the good news doesn’t stop there, as Google have also recently released a Page Analytics Chrome browser extension.

Extensions for browsers such as Chrome and Firefox have been round for a good while now – but it still seems that many online users aren’t making the most of their inbuilt features. But, with the release of Google’s new Page Analytics Chrome extension and others like it, we may see that change.

Released last month, the new Page Analytics tool – brought to you by Google – is an amazing add-on for marketeers and internet users alike. Easily installable on your Chrome browser, Page Analytics allows you to see how customers interact with your web pages.

Analytics EBS Marketing

By logging in with your Google Analytics account, you can view data about your website on page with a series of helpful and accessible on-page queues.

Whilst the Google Analytics website is an unbeatable source of data and insights, this extension brings detailed information about the pages on your site on-page, and away from the graphs and numbers of the normal hub.

From the on-page analyser, you can find information about page views, conversion and bounce rates, exit percentages, and – most importantly – visualisations of user activity on site and where on the page they clicked.

Installable via the Chrome extension online store, Page Analytics by Google is a quick and useful add-on for webmasters who want to have website data on demand, when on page.

For more updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook and Twitter.