Google Release Analytics App for iPhone

Here at EBS Marketing, we can’t get enough of Google Analytics. We don’t see how any webmaster can function without it. Not only is the free tool a great source of insightful information about your website, but it’s a vital part of any marketing campaign.

But now, two years since the Analytics app was released for Android, Apple users are finally able to join the party, as Google have unveiled an app for iOS.

Google-Analytics-iconReleased last week on the 17th of July 2014, Google Analytics for iOS is a one-stop-shop for all your website data on the go, and it’s not to be missed. Equipped with Google’s sleek design and detailed range of analytical tools, which include information about page views, referrals, audience info, conversions, acquisition and more, the new iPhone app is a great step forward for Apple users everywhere.

Google Analytics’ clean and easy-to-use tools are perfectly optimised for the iPhone, with a similar interface to that of the desktop version. The sidebar column of categories is still present, and the different options can be selected and navigated with absolute ease, resulting in one well-produced app.

Google commented on the release of the iPhone app via the Google Analytics G+ page saying:

“At Google, we want to build tools that help you stay connected no matter where you are. Whether you’re in the boardroom, at a live event, or even a day at the beach: having access to Analytics at your fingertips is important. That’s why we previously launched an Android app for Google Analytics (http://goo.gl/Aw3Nrq) that we’re excited has been downloaded by more than 1 million users to date. We’ve been listening to your feedback and hear you loud and clear: you want an iPhone version too. So we are pleased to announce the launch of a Google Analytics app for iOS.”

Now we’ve downloaded the app, we can’t wait to see how it performs over the next few months. But don’t take our word for it, head over to the app store now and download it for yourself for FREE.

For more information about online marketing and SEO, be sure to stay in touch with EBS Marketing on Facebook

LinkedIn Introduce New App ‘LinkedIn Connected’

Linkedin – the world renowned home of business social media and online networking – has recently introduced a new app for iOS to encourage users to reach out to others more frequently. So naturally, we at EBS Marketing wanted a closer look.

LinkedIn ConnectedNetworking

No matter where you started, or when you set up your account, I’m sure every user has experienced some inactivity on LinkedIn at one point or another. Weave spoken to a few people who haven’t logged back in since they set up their profile – and it’s no surprise, LinkedIn takes some time getting used to. And if you’re not looking to connect with others, network, or upload any information about yourself, then LinkedIn can be a social media graveyard.

But, for the average person, LinkedIn can be a godsend and can undoubtedly help businesses, individuals and communities to grow. So perhaps with the introduction of a new app, LinkedIn could become even more accessible.

LinkedIn Connected

Announced on the 10th of July by David Brubacher via LinkedIn’s Official Blog, ‘LinkedIn Connected’ was unveiled as a way for users to “reach out to people when it matters most”.

Boasting a social, mobile experience that takes the “work” out of networking, ‘LinkedIn Connected’ is a place to dip in and out of LinkedIn on the go whilst strengthening relationships and opening up future opportunities. The app even claims that users could receive up to six times more profile views when using ‘LinkedIn Connected’.

Features

Updates play a big role in the new app, with bite-sized information displayed on cards for the ease of the users. Birthdays, job changes and posts also take center-stage in ‘LinkedIn Connected’, encouraging users to comment and interact with other users – something that the business going public haven’t been particularly good at.

Although this new app is a great extension of the LinkedIn brand, and a brilliant way to encourage users to get more hands on, ‘LinkedIn Connected’ seems a little forced. But all in all, if you’re looking for an opportunity to kick your business social media into gear, then this is the app to have.

‘LinkedIn Connected’ is available to download for free via the iTunes store now.

For more information and updates like this, be sure to stay in touch with EBS Marketing on Facebook and you can also get in touch with us on LinkedIn too.