Linkedin – the world renowned home of business social media and online networking – has recently introduced a new app for iOS to encourage users to reach out to others more frequently. So naturally, we at EBS Marketing wanted a closer look.
No matter where you started, or when you set up your account, I’m sure every user has experienced some inactivity on LinkedIn at one point or another. Weave spoken to a few people who haven’t logged back in since they set up their profile – and it’s no surprise, LinkedIn takes some time getting used to. And if you’re not looking to connect with others, network, or upload any information about yourself, then LinkedIn can be a social media graveyard.
But, for the average person, LinkedIn can be a godsend and can undoubtedly help businesses, individuals and communities to grow. So perhaps with the introduction of a new app, LinkedIn could become even more accessible.
Announced on the 10th of July by David Brubacher via LinkedIn’s Official Blog, ‘LinkedIn Connected’ was unveiled as a way for users to “reach out to people when it matters most”.
Boasting a social, mobile experience that takes the “work” out of networking, ‘LinkedIn Connected’ is a place to dip in and out of LinkedIn on the go whilst strengthening relationships and opening up future opportunities. The app even claims that users could receive up to six times more profile views when using ‘LinkedIn Connected’.
Updates play a big role in the new app, with bite-sized information displayed on cards for the ease of the users. Birthdays, job changes and posts also take center-stage in ‘LinkedIn Connected’, encouraging users to comment and interact with other users – something that the business going public haven’t been particularly good at.
Although this new app is a great extension of the LinkedIn brand, and a brilliant way to encourage users to get more hands on, ‘LinkedIn Connected’ seems a little forced. But all in all, if you’re looking for an opportunity to kick your business social media into gear, then this is the app to have.
‘LinkedIn Connected’ is available to download for free via the iTunes store now.