How to Market Your Music Online Part 1: Uploading Your Music

EBS Marketing: How to Market Your Muisic OnlineHere at EBS Marketing, we talk a lot about business marketing, and how companies should be promoting themselves online to increase visibility and sales. And although the vast majority of the topics we discuss are relevant to a wide range of other fields and disciplines, we thought it might be a good idea to concentrate on another side of online marketing.

Music marketing has been around ever since recorded songs were cut into wax and distributed amongst the public, but most of this promoting was coordinated by third parties such record labels and management. But with the rise of social networking and DIY ethics, musicians and bands have had access to their own promotion tools for next to nothing.

Music Marketing

Sure, up-coming bands and artists may not be expecting a turnover anywhere similar to that of a start-up business, but to dismiss the modern music-making public as simply hobbyists would be a drastic mistake. There is some serious talent out there, and they mean business.

EBS Marketing Music

But what can you and your band do to make sure you’re getting heard by the right people, at the right time in the right way? Well, here at EBS Marketing we’re here to help you out. Some of this you might already know, but even if you learn one thing from this blog hopefully it will be worthwhile.

This part of our online music marketing master class is all about your product; the music, and where to upload it. Here are a few tips.

Have you recorded any of your songs?

First thing’s first, the music. To be seen in any sort of light online, you have to have some sort of recorded music to show.

One of the main problems with having access to a wealth of different social channels is that they are populated by pages of bands with 100 likes/followers or less with no music uploaded at all. You don’t want to end up in the social media graveyard do you?

Are they any good?

If you’ve got an EP, single, album or even some videos, then that’s great. First job done. The second one though is a little trickier, and quite hard to determine.

Although music is an art form, and everyone has different tastes and opinions, flogging a dead horse isn’t something you want to be doing. Try and look for honest opinions of your work, and how you can improve.Mmarketing your music is made so much easier with a better product, just like it is in business. So, make sure your music is the best it can be.

Are you uploading them to the right websites?

When it comes to uploading your music you want to position yourself so your songs are as sharable and accessible as possible – especially if you are a new band. It’s not so much about uploading to every profile available to you, but making sure you’re hitting the main websites that:

    • Are accessible by anyone – Nobody likes having to sign up to something, and music should be no different. If a listener has to log in or create an account to gain access to a track then you need to reconsider using that website.
    • Give you the opportunity to pay as you like – Free music is awesome, but money for a struggling artist is also awesome. So using websites which give the listener the opportunity to pay what they like is a great option.
    • Support great high res artwork – Although many of us have come to terms with not having physical music – although the revival of vinyl is a great thing – it’s still great to have some beautiful album cover art. And websites that make the most of this are well worth investing in.
    • Let users comment and share – Letting your listeners share and comment away with ease is a great way to aid an online conversation about your music.
    • That are clickable within social sites – What’s the point of sharing music on Facebook or Twitter if you have to click through to listen? Being able to play tracks directly in social networking sites without having to divert is a great way to encourage browsers and new fans.
    • Let fans listen on the go – Many music hosting websites now have mobile apps which make listening on the go even easier, so no more horrible tinny laptop speakers!

So with that in mind here are a few website we suggest using to upload your music and promote your band.

Soundcloud – Where you’ll want to get some experience.

An unbelievably useful tool for new artists, Soundcloud gives bands and artists the opportunity to build a following and let listeners give their thoughts. What’s good about Soundcloud is it’s a hot bed of genres and tracks, allowing bands to not just post EPs and albums, but demos, singles, one-offs and remixes.

Bandcamp – Where you’ll want to upload your finished records.

Once you release your debut album or EP, make sure you upload it to Bandcamp and get sharing. You can let your fans pay what they like, include bonus files such as liner notes & photos, and even set up pre-order and merchandise links.

EBS Marketing Bandcamp

YouTube – Where you’ll want to upload acoustic sets and music videos.

YouTube’s reach is unprecedented. It’s endlessly accessible and recognisable, and it’s compatible with almost anything. So if you’ve got live versions of your tracks or behind the scenes footage then look no further. Another idea is to upload your music directly to YouTube – it might not be a very exciting watch, but you’d be surprised how many people use YouTube specifically for listening to music.

Amazing Radio – Where you’ll want to get your music played.

Amazing Radio is one of the world’s most innovative radio stations, which plays tracks uploaded via record labels and artists. And if you make enough buzz around your profile and upload good music, it could be played!

BBC Introducing – Where you’ll want to try.

Uploading your music to BBC Introducing won’t allow fans to listen online, and you won’t necessarily even hear anything back from the BBC, but it’s worth a shot. They say they might not get back to you within two months, but if you’re patient, and good enough, you’re music could be played on national radio.


We hope this introduction of online music marketing has been helpful and given you some ideas. Be sure to stay tuned for our next installment in which we’ll discuss social networking in more detail.

For help with online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook and Twitter

EBS Marketing’s guide to Instagram for business marketing

Here at EBS Marketing, we know how important content is. It’s the driving force of any social media campaign and the be all and end all of SEO. But, far too often marketeers can get too hung up on the word.

Whilst the term can be useful in many respects, its broad meaning for anything textual has meant that quite often visual aspects can often be neglected. But, with the wide range of social media avenues available to use as business marketing tools, there’s no reason why you shouldn’t be perfecting the visual side of your marketing strategy.

Photos, graphics, banners, logos – all can be utilised to maximise your business output, making sure your audience recognises your brand and receives your message effectively. And one social avenue which is being currently being used by a large number of growing businesses and companies is Instagram, a free smartphone app which lets you capture, edit and share photos and videos.

Instagram EBS Marketing

So what is Instagram?

Back when the iPhone was in its infancy, for a while it looked like Hipstamatic might have been the camera app of choice. But soon, with the rise of Instagram – and its free access – Hipstamatic faded almost completely out of knowledge.Known for its ease of use, countless sharing options and stylistic photo reviewer, Instagram has now grown into a smart phone essential, used by millions all over the world.

How does it work?

So, picture this. Say you run a popular sandwich shop in the middle of a busy city centre. And you want to let everyone know that you’re open for lunch. Normally you open at 12 noon, but today – because it’s a Friday – you decide to open up shop an hour early. But how do you let the public know? How can you make the most out of opening an hour early? Well, say you have a smartphone or iPhone, with one simple click of a shutter, you can share a message both quickly and effectively through Instagram’s newsfeed, Facebook, Twitter, Tumblr and more, letting your audience know that you’re open, and ready to do business.

Benefits

As with a number of image based profiles, Instagram can be an amazing place to cultivate business.  It’s also a brilliant way to raise brand awareness, drive natural SEO and develop a relationship with your customers. So with this in mind, here are just a few of the advantages of using Instagram in your social media strategy.

  • Better reach – As we spoke about in our EBS Marketing Introduction to Social Media Marketing blog at the start of June, Facebook is increasingly becoming a place of unpredictability. With posts and links not reaching anywhere near enough of their intended audience, more and more business owners are looking for more reliable ways to share their stories. And as Instagram doesn’t use a newfeed algorithm to filter post results, 100% of your photos will appear on your customers feed. What’s shared on Instagram, stays on Instagram.
  • Mobile Market – Whilst it may seem like a big ‘no no’ that Instagram is an almost entirely mobile platform, this so-called negative could well be a positive. Using Instagram is an amazing way to tap into the smartphone market, and depending on your business, catching customers on the go can be a great thing. And if that doesn’t persuade you, then perhaps Instagram’s two hundred million users will.

Diet Coke Photo

  • SEO & SMO – Having already established that Instagram is predominately mobile-based, the photo-sharing iPhone friendly platform can also affect your SEO with profiles and photos accessibly through any desktop device. So keep an eye on your public profile and utilise the platform.
  • Interaction – With the ability to share photos on Facebook, Twitter, Tumblr and more, Instagram is a really handy little app to have. But, it’s important to remember that Instagram in itself has its own social media community, with millions of users. Developing relationships with customers can mean followers, increased interaction, and in turn, exposure, and means you won’t have to concentrate on other social profiles as much.
  • It’s Free – Need we say anymore.

Key thoughts

Just before you shoot off, snapping everything in sight, here are a few final thoughts to bear in mind, to help keep you and your business on the right track.

  • Share regularly – There’s nothing worse than an outdated, empty profile. Sure, it might be hard to keep on top of your social media presence, but it’s really important that your output is consistent and regular. Try to take and share a picture each day, and remember that you can always save images for another day if you’re having a busy one.
  • It’s not all about business – If you’re setting up a business profile, then of course, we’re not suggesting you don’t advertise yourself and promote your company as much as possible. It’s just too much business talk can end up harming your reach. Try sharing ‘behind the scenes’ pics, or activities that show a more human side. You’ll be surprised how effective they can be.

Diet Coke Instagram

  • Engage with the community – With such a concentration on brand output, it can be easy to forget that there are other people online. If you neglect the community, then most likely they will neglect you. Making sure you follow relevant users and comment on and like other interesting posts is really important. And, do remember to reply to those who interact with you!

We hope that this short introduction to Instagram as a business tool has been in some way helpful, and that you can continue to successfully grow your business or brand.

For more about social and online marketing make sure you head over to EBS Marketing’s website for more information now.

You can also follow us on Twitter and ‘Like’ us on Facebook.

EBS Marketing’s essential digital marketing conference guide for 2014

Here at EBS Marketing, we know how online marketing and SEO practices can often involve a lot of time behind the computer. And whilst being tied to a screen isn’t necessarily a bad thing, it’s always a good idea to get out into the real world every now and then.

Sure, getting out of the office can give your eyes a little break, but further trips afield can often help bring a whole new perspective to your work. I’m sure that most of you reading this are familiar with the tried and tested format of business seminars. Sent to gain some knowledge, some company presentations certainly have their moments. But most are promoting a service and are far too long to sit through.

Mozcon

But with SEO, search and social media marketing on the rise, there’s a whole new wave of entrepreneurs and companies, dead set on bringing the community together. Meetups, conferences, conventions, and networking events – you name it, it’s happening.

So with this in mind, we’ve put together a short list of up-coming SEO and Social Marketing events from around the world that will help gain both an understanding and new-found respect for the global marketing community.

Social Media Strategies Summit – Amsterdam, Netherlands – 18-19 June 2014

It’s all happening! First up, just days away, we have the Social Media Strategies Summit. Having seen conferences in Boston, London, Las Vegas and San Francisco (to name a few) since 2011, the Social Media Strategies Summit (SMSS) now comes to Amsterdam. With speakers and representatives from some of the world’s biggest brands, if you’re a keen social media strategist, you won’t want to miss this. But, if you can’t make the event in Amsterdam, then be sure to keep an eye out, because it’s only a matter of time before the SMSS comes back around.

Marketing Week Live – London, UK – 25-26 June 2014

“Marketers unite” – well at least that’s what Marketing Week Live have to say on the matter. But we have a tendency to agree with an event as appealing as this. Back for another year with a host of talks, exhibitors, public forums and awards, this year’s Marketing Week Live (MWL) in London looks even more impressive than last year. Set to take over the Olympia Grand from Wednesday the 25th of June, MWL features talks from the likes of The Guardian, Sky, Channel 4, Adobe and more. Touching on brand engagement, web design and usability, big data, social media and search marketing, this event has a bit of everything.

WordCamp Manchester – Manchester, UK – 28-29 June 2014

Leaning over to the more web-based side of things, WordCamp in Manchester on the 28th of June is a great event to attend if you’re interested in web-development and the more technical aspects of marketing.

WordPress have been holding WordCamps across the globe for years now, and are an amazing place to share ideas and to get hands on with some kit. So whether you’re an absolute beginner looking to make your life as a marketeer that little bit easier, or even if you’re a WordPress pro, WordCamp Manchester is the place to be.

MozCon – Seattle, US – 14-16 July 2014

Finally we have the big one. MozCon. If you’re familiar with SEO, then most likely you’ll have come across Moz at some point or another. Known for their wide array of useful online SEO tools and developments, Moz regularly hold conferences; bringing together some of the greatest minds in the SEO world. But it’s not all search, search, search, MozCon attracts experienced speakers from all walks of life. So I you’re interested in social media, community building, content marketing, brand development, analytics and more, then MozCon is the place to be.

For more information about social media marketing and SEO, make sure you follow EBS Marketing on Facebook.