Pretty much everyone knows and uses Google for Pay Per Click (PPC) ad campaigns. Are you missing out by not using that social media behemoth, Facebook, or is it a scam? In this post we’ll take a look at Facebook advertising and who it’s for.
Is it relevant to your audience?
First of all, it’s worth considering if social media advertising is a good fit with your business. Broadly speaking it’s likely to be more useful for business to customer transactions than business to business, but we can help you with this decision. It’s not a hard and fast rule – you never know, as a business to business entity you may be first amongst your competitors to make a successful Facebook ad campaign, and you could see a huge benefit from this.
If you just need to broadly advertise to pretty much anyone, anyone who’s looking for what you sell, anyone who is looking for you (or a competitor!), then Google PPC ads probably cover what you require. Perhaps you don’t know your target demographic yet (it could be really useful to know this!) or perhaps your product is universal and so you don’t need to drill down through various layers of specificity.
Google knows a lot about the people searching – what they like, what they don’t, where they are, where else they’ve been online. What it misses out on – though not for lack of trying – is more detailed demographic information.
On the other hand, Facebook tends to have all this in hand. Most users will tell them pretty much everything: age, sex, location, likes, dislikes, films, music, television, politics and much more! Furthermore they can also draw conclusions from who you know and associate with on Facebook.
And it’s not just the younger age range from US/Europe to target, there’s growing membership in varying age ranges from various countries.
But Facebook haven’t figured out mobile
Well actually some people are saying otherwise and besides, you may stand to benefit from Facebook ads delivered to phones – this is made for any business where making your location known to passing potential customers is important.
ROI – Return On Investment
So, it sounds like Facebook advertising could help your business, but what sort of return on investment can you expect? Well there are no absolutes here – some businesses have publicly scrapped Facebook ads because it didn’t work for them, but some businesses swear by it. Fortunately we can start your campaign off small if need be to minimise that initial risk and to experiment with the direction you feel the campaign should take.
How we can help
We can help put together a killer Facebook advertising strategy for you – or not: we will focus on analysing and understanding your business and its needs to fit an ad strategy into your overall SEO plan, to complement and enhance it.
So no, Facebook advertising is not a scam and here at EBS Marketing we can help you towards social network success.