We’re proud to unveil our latest promotional video – take a look:
We’re proud to unveil our latest promotional video – take a look:
We feel that the best approach for online marketing is a full spectrum one – at least as full as is applicable to your business. After all, there’s little point pursuing avenues that don’t make sense for your business!
So what do we mean by full spectrum? We cover e-commerce, PPC adverts, Social media, on-site SEO, off-site SEO, link building, content and more. Specifically for Facebook, ‘and more’ applies to:
The Full Facebook Facility:
If you need Facebook help, we’re there for you!
A Good Deal of Great Deals
Keen to be competitive we have packages to suit – packages that can start low, prove ROI and then grow with your business. Take a look at the domain lease package – we can agree terms with you, do the work & then you pay when there are results! Awesome!
PPC budgets can be kept under-wraps with pre-agreed campaign limits and regular reviews that keep the cost low, but the returns high. With diligent analysis we aim to keep your PPC campaign in tip top shape!
Need a new site?
We’re also experienced in website creation & e-commerce, so talk to us about creating a new website for you today. This service is synergistic with our SEO offering, with the core principles of SEO baked into the website from the ground up.
For an overview of the websites we’ve worked with and to show what we could potentially do for your business take a look over our portfolio.
Local business for local people
The search engines love locational information and so do we. Look at the growth of services including Google Places, Bing’s similar offering, Yahoo, Yelp, Qype and also hundreds of location specific offerings. Whilst we have worked with some big, international firms on their campaigns (Peugeot, Best Western, Toni & Guy) we’re also good at boosting local business (and not just in our home city of Manchester either!).
We can help you put your location front and centre on Google giving you exposure to potential customers close to you. Our Google Places offering helps you present a rich source of information to the potential customer – location, opening hours, services, facilities, parking etc. This can help simplify the decision to buy!
Passionate about digital
We are absolutely passionate about digital – it’s in our veins. So for fanatical support in all your digital endeavours contact our team today.
The success of your social media campaign could be the aspect that your website is missing to make it truly effective as an e-business. All websites need to have some sort of content in order for them to be ranked on the search engines of the internet. The higher a website is ranked the better. More people are likely to view a web site of it is on the first page of a search engine; at least within the top ten results. The way to do this is by having a good social media strategy. Social media services provide the best way of making sure that a website receives the most visibility on the internet. It’s not enough to just have a Facebook or twitter button on your website; you actually have to use them.
The Heart Of A Website – Your Social Media Optimisation
Each website needs to have social media content that has been search engine optimised to deliver the highest ranking and the largest volume of traffic. Social media management means that you have regular business social media that delivers a consistent product with content that has been researched to provide the most value for each page of your website for each page. A website cannot just have the odd blog post, or link to a Facebook page; either it won’t be ranked because it looks like spam, or it won’t be ranked at all. Social media consultants provide the professional expertise that a web site needs to maintain a ranking and to continue to get new traffic to the site on a daily basis.
The Soul Of A Website – Creative And Technical Social Media
Social media consultants also provide researched analytics from which you are able to drive your campaign. This data is extrapolated from various sources and has a direct correlation between what content you choose and what is relevant to the target audience. Content must be updated on a regular basis and must deliver the correct information to potential customers. A strong background in traditional marketing as well as social media marketing is at the core of all web content. Content must be focused on the reader and in imparting information that will encourage a response.
The key to having a successful website is to use all of the resources on the web to market it. It all boils down to having the heart and soul of a website beating together and that can be done with effective and professional social media marketing.
Once a company has committed to Facebook, Twitter or any form of social media marketing, started accounts and devoted the time necessary to get the job done right a very common problem is what to tweet or post about. There are all kinds of advice out there telling companies to offer Facebook-only sales, Twitter secret sales, and a slew of other competitions and sales. While those might be great occasionally, followers want more. As a seasoned online marketing company, EBS Marketing is happy to provide a few tried and true tips.
Facebook Marketing Content Tip #1
Pretend that whatever social media site-du-jour is a story, the friends, followers, subscribers or fans are the characters and one’s company is the author. By letting the characters drive the narrative a more interesting story will emerge. Follow what one’s customer base is following. Let their interests and trends become the company’s interests and trends. In short, write about what is interesting at the moment to the audience.
Facebook Marketing Content Tip #2
Our motto at EBS Marketing is stay positive. That cannot be stressed enough. While personality is a great asset on social media and should definitely be utilized in social media marketing the personalities displayed should never be downers. No one wants to hear bad news. No one wants to buy from the bearer of bad news. In the same way, no matter the topic the company should take the high road and keep things civil and clean. With very few exceptions those following a social media page do not want to read vulgarity or trash talk.
Facebook Marketing Content Tip #3
This tip is an old marketing tip that every company should already be fully aware of, but just for good measure it can be reviewed. Products do not sell anything. Solutions sell. Rather than focus all of one’s energy professing to the wonderment and power of a product or service a company should center their social media marketing strategies on solving their customer’s problems. The art form in this type of marketing and writing is to present a problem (with a solution of course) without coming across negative.
Facebook Marketing Content Tip #4
One would think that any employee working in a marketing or public relations capacity in a company would have excellent social skills. Unfortunately, EBS Marketing customers have found that this is not the case. While many types of marketing do not require a lot of social interaction social media does. The person responsible for posting comments, responding to comments and analyzing trends in customers’ habits within social media absolutely has to have stellar social skills. This cannot be overstated enough. In a certain sense this one person is representing the entire company and can either take sales to an all time high or do irreversible damage.
If you are ‘up’ on your online marketing tactics then you need to look at Gamification as a tool to increase traffic and drive potential customers to your website. If you haven’t heard of this innovation, which, incidentally, is going to hit the $2 billion revenue mark by 2016, then you need to start paying attention to what is out there. These days, games are the hottest attraction that you can use on your website.
Gamification IS Social Media Online Marketing
In fact, gamification is most social that you can get while still working all day! The concept uses game mechanics to drive people to your website. When you create a community around your site, you are starting to really capitalise on social media. Gamification not only gets people talking about your company, but it gets them directly involved.
You can use elements of your core business and develop a strategy using game mechanics to enhance their user experience and deliver your sales message in one easy step. The enticing aspect of games online is that people keep coming back for more.
Gamification and Community Based Online Marketing
One of the best ways to get users to return to your site is to give them an incentive to do so. If you have used game mechanics and gamified your website, then people will be encouraged to come back if they know they are going to win something. Learn about what motivates your potential clients and use that information to your advantage. Xbox 360 did it, Farmville did it, and you can do it for your website. People do not even have to win anything tangible. Badges, achievements, and honours are great ways to keep people coming back to play your game on your site.
The most important word about online marketing today is the word “community”. If you can start a community that is based around your business then you have the beginning of a social media and online marketing strategy. Use traditional channels to start your campaign and speak to professional online marketers about gamifying your website to capture a potentially massive market.