Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Google Gmail Now Supports Email Addresses with Non-Latin Characters

It may seem like an odd and mainly useless fact to many, but as it turns out, Google’s highly popular email service Gmail in the past only supported Latin characters. This meant, users could only register an email using letters found in languages like English, French, Italian and so forth.

A More Global Gmail

Gmail EBS MarketingBut with the announcement that Google will now support text from languages like Japanese, Chinese and Armenian, it seems email is about to get a little bit more global. And at EBS Marketing, we see that as a good thing. No, a great thing!

Sure, Gmail was already available in 58 languages, and odds on, most of us haven’t experience too much trouble in the way of non-Google-friendly text, but now at a total of 71 languages, as it turns out, Google are still improving something we didn’t think could be improved.

Google Announcement

Announced today via the official Gmail blog Ian Hill, Senior Project Manager at Google Localization, added:

“Gmail is already available in 58 languages, and today we’re bringing that total to 71—covering 94 percent of the world’s Internet population and bringing us closer to our goal of making sure that, no matter what language you write in, you can use it in Gmail.

These 13 new languages are joining the Gmail family: Afrikaans, Armenian, Azerbaijani (Azeri), Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.

As any native speaker knows, each language has its own nuances, so we worked closely with linguists to make sure the tone and style are just right. For example, both Hong Kong and Taiwan use traditional Chinese characters. However, you’ll notice that Gmail’s new Chinese (Hong Kong) language uses 收件箱 for “Inbox” instead of 收件匣, which is a word more common in Taiwan.”

As Google continue to make subtle changes to their features (see the Publisher update), we can’t wait to see what other developments the multi-billion dollar company will make next.

For further updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook.

EBS Marketing Preview: Sound City Digital – July 17th 2014

After the success of the inner-city metropolitan music festival, Liverpool Sound City, it seems that the organisers have turned their attention to the world of business and marketing this July. And here at EBS Marketing, we can’t wait.

EBS Marketing Sound City Digital It’s been almost two months since 2014’s standout Liverpool Sound City; a music festival spread over various venues and hubs in the city centre of Liverpool, where hundreds of acts played over a single weekend in May. But what does a music festival featuring performances from the likes of The Kooks, Jon Hopkins and Albert Hammond Jr have to do with digital marketing?

Well, as Liverpool Sound City in May showed, beside the music, there was also a wide array of industry talks and conferences throughout the weekend. And continuing with this theme, it seems Sound City Digital will do for Digital Marketing what Liverpool Sound City did for music – bringing together some the industries’ best and brightest for a day of showcasing, talks and networking.

Alongside showcasing and networking opportunities for web/app developers, SEO experts, social media executives, PR companies, digital marketing agencies and more, there will also be a number of panel sessions to attend. Wayne Scholes, CEO of Red Touch Media, responsible for the distribution of some of the world’s largest content owners – including NBC Universal, Warner Music Group, Disney, Paramount Pictures and Sony – will be among those giving talks.

Liverpool Sound City Digital

So whether you’re an industry professional, CEO, SEO expert or interested beginner, Sound City Digital – run in association with the International Festival of Business in Liverpool this July at the Baltic Creative – looks like a great event to attend. And what’s more, the entire event is free.

For more information, and to register for the event, make sure you visit Sound City Digital’s website now.

For more previews and articles like this, and for SEO and Social Marketing help, then feel free to visit EBS Marketing via our website, and ‘Like’ us on Facebook.