Google Removes Authorship from Search Results

Here at EBS Marketing, it’s unlikely that we’ll go through a week without receiving information about Google changing or updating one of their services. They’re constantly tweaking their algorithms and announcing new updates to any number of their endless features. But as Google continue to look to perfect their products, the world-known search engine has decided to part ways with authorship in their search results.

Goodbye Authorship

After years of pushing authorship as a ranking factor, in which a user could link content on the web to their public Google+ profile, thus showing their name and photo in the search results, Google have finally announced the end of authorship.

EBS Marketing Authorship GoogleTwo months ago, we saw Google moving away from authorship in the search results; saying goodbye to photos and Google+ information – leaving a link and a the authors name. But now, in September, Google have announced that they are moving away from authorship for good.

John Mueller’s Statement

Google’s John Mueller discussed the changes saying: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Time to Focus on Schema.org

Now with Authorship no longer present in the search results, Google are encouraging webmasters to concentrate on structured markup such as Schema.org. This markup helps all search engines better understand content and webpages on the web – so if you’re still unfamiliar with rich snippets and Schema then now’s the time to check it out.

To read more about Google’s changes, you can read John Mueller’s Google+ statement now.

For more help with SEO and online marketing, be sure to get in touch with EBS Marketing today.

EBS Marketing’s Favourite SEO Blogs

At EBS Marketing, we always love reading about the latest developments from the world of SEO and Digital Marketing. But although Google announcements and company statements are often a great way to get right to the point information, we also enjoy reading what real people think.

ebs marketing manchesterAfter all, the true facts come from those working in the industry not those outside it looking in. That’s why we at EBS Marketing enjoy reading blogs written by Marketeers and active SEO, because the information and thoughts you get are honest and from person to person.

So with this in mind, at EBS we thought we’d share a few of our favourite SEO and Marketing blogs/websites at the moment. So if you’re looking for the best places to find up to date and relevant information from the industry, then look no further…

Search Engine Land

An endless resource for information and news from the world of SEO, SEM, Content Marketing and beyond, Search Engine Land is an amazing place to find updates on a daily basis.

Featured Post: 21 Metrics For Monitoring SEO Health

Blind Five Year Old

From mass magazine to a one man operation, Blind Five Year Old is the blog of SEO mastermind AJ Kohn. AJ’s deep understanding of content and SEO makes for some incredibly insightful reading and some detailed findings.

Featured Post: Social Signals and SEO

Occam’s Razor

Occam’s Razor is run by Author, Digital Marketing evangelist and CEO, Avinash Kaushik, and features a series of amazing tips and tricks for SEOs and marketeers. Avinash’s Analytics Tips are particularly brilliant.

Featured Post: Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Copyblogger

More suitable for those interested in copywriting and content marketing, Copyblogger is a company run blog that aims to help people create “killer online content”. And with their extensive range of articles, Ebooks, Seminars, Webinars and Forums, Copyblogger is a great place to get your writing and marketing on the right track.

Feature Article: 5 Innovative Email Marketing Tips That Drive Readers to Action

If you’re interested in SEO and digital marketing, be sure to visit EBS Marketing today, for a full range of amazing services.

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Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

HTTPS Sites Get Ranking Boosts In Google Search

Google Security EBS MarketingAt EBS Marketing, we pride ourselves on our SEO services. We aim to provide our customers with the best results when it comes to improving the visibility of brands and businesses. So, naturally we are always looking for new was to bring about the best results; reviewing our services and implementing cutting edge methods and processes.

This means that we always have our ears to the ground, ready for the latest developments in the world of SEO and marketing. And sure enough, you don’t have to wait too long before something crops up.

Last week, Google announced that they would now be weighing the security of websites as a ranking factor. Meaning that websites with a strong HTTPS encryption will be more likely to rank higher in the search results.

Google’s announcement stated:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

“For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

This is part of an on-going initiative by Google to help improve safety on the web by encouraging webmasters to adopt the HTTPS format instead of HTTP.

Google also included information about website security, announcing an up-coming best practice guide for HTTPS.

For more information about the update you can read more via Search Engine Watch.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Google Introduce New Page Analytics Chrome Extension

With the news that webmasters can now access website data via the newly released Google Analytics iPhone app, it seems the good news doesn’t stop there, as Google have also recently released a Page Analytics Chrome browser extension.

Extensions for browsers such as Chrome and Firefox have been round for a good while now – but it still seems that many online users aren’t making the most of their inbuilt features. But, with the release of Google’s new Page Analytics Chrome extension and others like it, we may see that change.

Released last month, the new Page Analytics tool – brought to you by Google – is an amazing add-on for marketeers and internet users alike. Easily installable on your Chrome browser, Page Analytics allows you to see how customers interact with your web pages.

Analytics EBS Marketing

By logging in with your Google Analytics account, you can view data about your website on page with a series of helpful and accessible on-page queues.

Whilst the Google Analytics website is an unbeatable source of data and insights, this extension brings detailed information about the pages on your site on-page, and away from the graphs and numbers of the normal hub.

From the on-page analyser, you can find information about page views, conversion and bounce rates, exit percentages, and – most importantly – visualisations of user activity on site and where on the page they clicked.

Installable via the Chrome extension online store, Page Analytics by Google is a quick and useful add-on for webmasters who want to have website data on demand, when on page.

For more updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook and Twitter.