Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

Ebs Marketing Bing

Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

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Introducing… DuckDuckGo: the search engine that doesn’t track you

Google. It’s everything isn’t it? Search, email, video, maps, social media, the list goes on and on and on. But, every now and then, we get a swift reminder that Google isn’t the only worthwhile web search engine on the internet.

Sure, Google has come to the point that when people use the internet to find a page, they don’t ‘search it’, they ‘Google it’. And although Google’s monopoly of the market is widely known and understood, alternatives do exist, which can work extremely well, bringing high quality results.

One such search engine that has been cropping up rather a lot recently is a website called DuckDuckGo. And here at EBS Marketing we think that you need to know a little bit more about them.

DuckDuckGo - EBS Marketing

History

DuckDuckGo is a search engine – which having launch only in September 2008 – has quickly grown into one of the most talked about new ways to search the net. Praised for its simplicity and barebones approach to web search, DuckDuckGo has seen consistent growth over the past six years. But, what truly makes this search engine unique, and able to compete with the bigger search websites such as Google, Yahoo and Bing, is its dedication to user privacy.

Privacy

DuckDuckGo’s approach to search is simple; they emphasise the protection of their searcher’s privacy. Its users are not profiled, and the search is not filtered accordingly, meaning that every single user is shown exactly the same set of results. DuckDuckGo also pride themselves on their ability to collect the best sources in the results rather than the most, with quality over quantity.

The future

Although the website’s traffic has quadrupled in the last year, and their figures continue to increase, the vast majority of searchers will undoubtedly continue to use Google and its close rivals. But, with the surge of growing privacy issue online in our modern age, it seems there will always be a place for an engine which emphasises secure, simplistic and honest search results.

Still not sure, then try out DuckDuckGo right now, and let us know what you think.

For more information about EBS Marketing, and the services we provide, please feel free to visit our website or follow us on Twitter.

Are you ignoring Bing & does it matter?

Google, google, google, etc

So most SEO seems to be all about Google. By ‘most’ I mean almost entirely all of it. Google does have over 90% of the search market (as of May 2013 figures), so no wonder people prioritise it. Do you have anything to gain by looking at what works on the remaining 10% of the search market? Two competing theories are discussed below.

Of course 10% is worth pursuing

After the recent Prism/NSA scandal, searches on Duckduckgo went up significantly and Bing and other players seem to consistently hold 10% of the search market.

Take a few example phrases and apply them to Google and Bing, then compare the results. They tend to be rather different. If you can balance a mixed approach that can benefit both engines then go for it.

There’s also advertising to consider – your Google PPC campaign obviously doesn’t cover Bing! So if you can take your Google PPC strategy, which is hopefully about careful targeting, testing, refinement and more testing – and apply it to Bing with an aim to tailor it to the niche of a Bing searcher you could get a reasonable R.O.R. Bear in mind too – if your competitors are ignoring Bing you have access to an audience they do not. This might see a better conversion rate at a lower click cost (with admittedly less volume).

No, good SEO is universal

Everything you do in SEO should be holistic – great content, well-structured navigation & relevance in all you do. As long as all these areas tie up and you’re not engaging in any questionable practises you should have a really strong position in the results pages. Tailored results could go into the area of ‘questionable practices’ – especially if you’re trying to show Google one set of content and Bing another – like the ‘bait and switch’ tactics of blackhat SEO that are hopefully now defunct entirely.

Yes there will be slight variances in the algorithms between different search engines, but as they all chase the same end goal – relevance – the odd tweak here and there shouldn’t make an appreciable difference. I would imagine that the refining of the algorithm should tend towards perfection of relevance – so as long as search engines progress at the same rate, we should presumably end up at place where results are practically identical across the board.

EBS Marketing can help you with great SEO, no matter the search engine targeted – specific ones or just all of them. We can also help you with PPC advertising; tailored, targeted and refined ad strategies to help you attract and convert customers.