EBS Marketing’s Favourite Alternative Mobile Apps For Marketing

These days everyone’s online, almost all the time. We’re always connected and never more than an arm’s reach away from the nearest social portal. But as mobile platforms continue to improve, there’s a new generation of online users who are gradually moving away from desktop computers and laptops.

EBS Marketing Mobile Apps

At EBS Marketing, we’d never go as far as to throw away our computers. We don’t think anything will replace the usability and ease of a laptop or desktop system – at least for now anyway. But mobile devices have made huge strides in the past 5 years, and we are fastly approaching a time when products like iPhones, iPads and android phones will be able to perform the same jobs as their physical-keyboard wielding counterparts.

And whilst there’s a long way to go, we’re finding that there’s a whole wealth of resources available on mobile platforms that make avenues like promotion, marketing, social media, e-commerce and brand awareness that much easier. There are a huge number of downloadable apps that you can use to not only help promote yourself, but also your business too.

Yeah, we know what you’re like, you’ve probably already got Facebook and Twitter, and have an Instagram account right? Well, we’ve delved a little deeper into the app store, and brought about a few of our favourite alternative apps which might be able to help you when it comes to promoting your business.

Snapchat

EBS Marketing SnapchatYou’ve probably heard of Snapchat before, even if you haven’t used it. And even though the photo sharing platform has been made famous by selfie-taking teens, Snapchat has shown its worth as a handy vial marketing tool. The simplistic app which lets users share photos and videos with friends for a limited time only, sees over 400million snaps a day, with over 26million users in the US alone, and is increasingly becoming one of the most used platforms of mobile photo sharing.

So it’s no wonder that companies and businesses from all over the world are choosing to use Snapchat as a marketing tool. Everyone including the likes of Taco Bell, MTV UK and even HBO have used the personal touch of Snapchat to get their audience’s attention. So if you’re looking for a fun way to interact with your customers, perhaps Snapchat is for you.

Tumblr

EBS Marketing TumblrWhether you like it or not, blogging is a massive part of the marketing world. Company blogs, guides, articles, how-to’s, Vlogs, reviews, features, and more, content has been named “king”, so it’s worth paying attention. Yeah, sure, the problem with blogging, and its excessive use, has brought about a mass of spam and waffle, but the benefits are still there. But, if you’re one of the many who perhaps doesn’t have time for a daily 1000 word pitch, there a few other options to help keep you active online. Tumblr is a great example.

Part blogging format, part social media platform, Tumblr gives users the tools to create and share great content. Photos, music, videos, links, text, quotes, and even .Gifs, Tumblr does it all. You can even follow other creators and let others follow you, so it’s perfect for building an audience. And now with Tumblr’s downloadable app, the free-to-use content hub is even easier to use, making those dreaded company updates a thing of the past.

Soundcloud

EBS Marketing SoundcloudMarketing. It’s one of those words that can mean almost anything, especially in the digital age. But sometimes it’s good to throw out the rule book and forget the word altogether. As with the platforms above, if you over think what you’re doing, you can more than often fall short. So it’s important to try and keep the selling, the pitching and the business jargon to a minimum and just embrace the online world with open arms. That’s where apps and websites like Soundcloud come in.

Everyone loves music, it’s universal. It’s something which everyone can relate to, and more often than not, it’s not overly controversial. That’s why, from a business point of view, the sharing of music can be a great way to interact with your audience. With Soundcloud, you can easily develop a loyal following by creating playlists, uploading podcasts, liking music, reposting albums, recording messages, and more. And by downloading the app, you can stay up to date with what’s going on, and can share to a variety of other social media sites.

Scoop.it

EBS Marketing Scoop.itSharing content is one thing, but creating content is an entirely different ball game. And like everyone, there are some days when inspiration just doesn’t strike. And that’s where sharing content can really come in handy – after all there’s a tonne of good stuff on the internet. So it’s a good idea to have your digital ear to the ground; to keep up to date with what’s going on in the world.

Scoop.it is a great hub of online activity, which is available on your phone. Easy to access, Scoop.it is a great way to find inspiration online, and a great place to create your own content too. You can download the app for free, and share stuff via email, Twitter, Facebook and LinkedIn all in one click.

So, there you have it, just a few alternative mobile marketing recommendations for you and your business. Feel free to download the apps above, and have a go for yourself.

If you’re interested in online marketing and SEO then make sure you visit EBS Marketing online today. 

World Cup Marketing: The Best and the Worst

There’s no mistaking it, whether you like it or not, the football world cup has certainly effected our day to day lives. Even if you hate football, odds on this year in the run up to or during the tournament itself you will have been subject to its influence.

Whether it’s through adverts, sponsorship, social media, newspapers, magazines or just through word of mouth, here at EBS Marketing, we’d be gobsmacked if anyone in the UK didn’t know there was a world cup was going on.

Twitter World Cup

But with the mass of promotional campaigns on-going – even with England well and truly out of the tournament – it’s quickly become tiresome. So with this in mind, we’re taking a look back at the best and worst marketing ploys of the 2014 Brazil world cup. From those involved with the event, and those just jumping on the band wagon.

The Best

Nike – ‘Winner Stays’

Staple part of any major sport event, worldwide brand Nike have pulled out all the stops for the 2014 world cup. But where their animated feature ‘The Last Game’ may have fallen short, Nike’s ‘Winner Stays’ campaign has worked extremely well. Escalating from a small game of football between friends, to a blockbuster epic involving changing players, new boots and, well, the Hulk, Nike’s advert – over four minutes long in total – puts the excitement of the world cup into perspective.

Twitter –‘#WorldCup’

Tweet

Intent on being the main social focus of the 2014 world cup, Twitter have done everything in their power to make their services as reliable as possible. As well maintaining astronomical levels of online activity, Twitter have also made some changes to the website to accommodate social activity. Hashtags such as #ENG display the team flag are now in use, individual match activity can now be monitored, and Twitter’s #WorldCup campaign introduced a social hub which features results, up-coming matches, photos, tweets, play and team accounts and much more. Over 12 million tweets were sent during the opening game alone.

The Worst

Doritos – ‘Penalty Shootout’

Clutching the most amount of straws possible, are the potato-crisp manufacturers, Doritos among the worst of the bunch. Taking the same stance as many other companies and organisations in the world cup, Doritos’ campaign featured content on a number of different formats, notably online, and via TV adverts. But where others succeeded in referring viewers from 10 second adverts to 4 minute online features, Doritos’ ‘Penalty Shootout’ campaign – featuring a plain faced Joe Hart – failed to turn heads.

Attempting to mix humour and football, Doritos’ ‘Penalty Shootout Final’ has been airing throughout tournament. But as the advert relates to early elements of their campaign, in which viewers could get involved, the main advert falls flat on its face. Sorry Joe.

Pringles – ‘Pringoooals’

Pringles

One of the worst world cup marketing campaigns we witnessed this spring was from long-time advert strugglers Pringles. Still intent on pointing out that their crisps come in a tube, Pringles’ string of world cup ads depicted a non-descript, un-official shirt wearing, demographically sound group of football ‘lads’ predictably ignoring phone calls from wives and Pringle can drumming, which everyone does right?  As well as this, Pringle’s campaign slogans were equally as unimaginative and off the mark. Who ever thought “You don’t just eat ‘em, you superstition ‘em” was a good idea shouldn’t be allowed to work in advertising ever again.

So there you have it, a short little snippet into some of the best and the worst advertising campaigns which were a part of the 2014 football world cup. Here’s to another four more years of waiting.

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