EBS Marketing’s Favourite Alternative Mobile Apps For Marketing

These days everyone’s online, almost all the time. We’re always connected and never more than an arm’s reach away from the nearest social portal. But as mobile platforms continue to improve, there’s a new generation of online users who are gradually moving away from desktop computers and laptops.

EBS Marketing Mobile Apps

At EBS Marketing, we’d never go as far as to throw away our computers. We don’t think anything will replace the usability and ease of a laptop or desktop system – at least for now anyway. But mobile devices have made huge strides in the past 5 years, and we are fastly approaching a time when products like iPhones, iPads and android phones will be able to perform the same jobs as their physical-keyboard wielding counterparts.

And whilst there’s a long way to go, we’re finding that there’s a whole wealth of resources available on mobile platforms that make avenues like promotion, marketing, social media, e-commerce and brand awareness that much easier. There are a huge number of downloadable apps that you can use to not only help promote yourself, but also your business too.

Yeah, we know what you’re like, you’ve probably already got Facebook and Twitter, and have an Instagram account right? Well, we’ve delved a little deeper into the app store, and brought about a few of our favourite alternative apps which might be able to help you when it comes to promoting your business.

Snapchat

EBS Marketing SnapchatYou’ve probably heard of Snapchat before, even if you haven’t used it. And even though the photo sharing platform has been made famous by selfie-taking teens, Snapchat has shown its worth as a handy vial marketing tool. The simplistic app which lets users share photos and videos with friends for a limited time only, sees over 400million snaps a day, with over 26million users in the US alone, and is increasingly becoming one of the most used platforms of mobile photo sharing.

So it’s no wonder that companies and businesses from all over the world are choosing to use Snapchat as a marketing tool. Everyone including the likes of Taco Bell, MTV UK and even HBO have used the personal touch of Snapchat to get their audience’s attention. So if you’re looking for a fun way to interact with your customers, perhaps Snapchat is for you.

Tumblr

EBS Marketing TumblrWhether you like it or not, blogging is a massive part of the marketing world. Company blogs, guides, articles, how-to’s, Vlogs, reviews, features, and more, content has been named “king”, so it’s worth paying attention. Yeah, sure, the problem with blogging, and its excessive use, has brought about a mass of spam and waffle, but the benefits are still there. But, if you’re one of the many who perhaps doesn’t have time for a daily 1000 word pitch, there a few other options to help keep you active online. Tumblr is a great example.

Part blogging format, part social media platform, Tumblr gives users the tools to create and share great content. Photos, music, videos, links, text, quotes, and even .Gifs, Tumblr does it all. You can even follow other creators and let others follow you, so it’s perfect for building an audience. And now with Tumblr’s downloadable app, the free-to-use content hub is even easier to use, making those dreaded company updates a thing of the past.

Soundcloud

EBS Marketing SoundcloudMarketing. It’s one of those words that can mean almost anything, especially in the digital age. But sometimes it’s good to throw out the rule book and forget the word altogether. As with the platforms above, if you over think what you’re doing, you can more than often fall short. So it’s important to try and keep the selling, the pitching and the business jargon to a minimum and just embrace the online world with open arms. That’s where apps and websites like Soundcloud come in.

Everyone loves music, it’s universal. It’s something which everyone can relate to, and more often than not, it’s not overly controversial. That’s why, from a business point of view, the sharing of music can be a great way to interact with your audience. With Soundcloud, you can easily develop a loyal following by creating playlists, uploading podcasts, liking music, reposting albums, recording messages, and more. And by downloading the app, you can stay up to date with what’s going on, and can share to a variety of other social media sites.

Scoop.it

EBS Marketing Scoop.itSharing content is one thing, but creating content is an entirely different ball game. And like everyone, there are some days when inspiration just doesn’t strike. And that’s where sharing content can really come in handy – after all there’s a tonne of good stuff on the internet. So it’s a good idea to have your digital ear to the ground; to keep up to date with what’s going on in the world.

Scoop.it is a great hub of online activity, which is available on your phone. Easy to access, Scoop.it is a great way to find inspiration online, and a great place to create your own content too. You can download the app for free, and share stuff via email, Twitter, Facebook and LinkedIn all in one click.

So, there you have it, just a few alternative mobile marketing recommendations for you and your business. Feel free to download the apps above, and have a go for yourself.

If you’re interested in online marketing and SEO then make sure you visit EBS Marketing online today. 

EBS Marketing’s guide to Instagram for business marketing

Here at EBS Marketing, we know how important content is. It’s the driving force of any social media campaign and the be all and end all of SEO. But, far too often marketeers can get too hung up on the word.

Whilst the term can be useful in many respects, its broad meaning for anything textual has meant that quite often visual aspects can often be neglected. But, with the wide range of social media avenues available to use as business marketing tools, there’s no reason why you shouldn’t be perfecting the visual side of your marketing strategy.

Photos, graphics, banners, logos – all can be utilised to maximise your business output, making sure your audience recognises your brand and receives your message effectively. And one social avenue which is being currently being used by a large number of growing businesses and companies is Instagram, a free smartphone app which lets you capture, edit and share photos and videos.

Instagram EBS Marketing

So what is Instagram?

Back when the iPhone was in its infancy, for a while it looked like Hipstamatic might have been the camera app of choice. But soon, with the rise of Instagram – and its free access – Hipstamatic faded almost completely out of knowledge.Known for its ease of use, countless sharing options and stylistic photo reviewer, Instagram has now grown into a smart phone essential, used by millions all over the world.

How does it work?

So, picture this. Say you run a popular sandwich shop in the middle of a busy city centre. And you want to let everyone know that you’re open for lunch. Normally you open at 12 noon, but today – because it’s a Friday – you decide to open up shop an hour early. But how do you let the public know? How can you make the most out of opening an hour early? Well, say you have a smartphone or iPhone, with one simple click of a shutter, you can share a message both quickly and effectively through Instagram’s newsfeed, Facebook, Twitter, Tumblr and more, letting your audience know that you’re open, and ready to do business.

Benefits

As with a number of image based profiles, Instagram can be an amazing place to cultivate business.  It’s also a brilliant way to raise brand awareness, drive natural SEO and develop a relationship with your customers. So with this in mind, here are just a few of the advantages of using Instagram in your social media strategy.

  • Better reach – As we spoke about in our EBS Marketing Introduction to Social Media Marketing blog at the start of June, Facebook is increasingly becoming a place of unpredictability. With posts and links not reaching anywhere near enough of their intended audience, more and more business owners are looking for more reliable ways to share their stories. And as Instagram doesn’t use a newfeed algorithm to filter post results, 100% of your photos will appear on your customers feed. What’s shared on Instagram, stays on Instagram.
  • Mobile Market – Whilst it may seem like a big ‘no no’ that Instagram is an almost entirely mobile platform, this so-called negative could well be a positive. Using Instagram is an amazing way to tap into the smartphone market, and depending on your business, catching customers on the go can be a great thing. And if that doesn’t persuade you, then perhaps Instagram’s two hundred million users will.

Diet Coke Photo

  • SEO & SMO – Having already established that Instagram is predominately mobile-based, the photo-sharing iPhone friendly platform can also affect your SEO with profiles and photos accessibly through any desktop device. So keep an eye on your public profile and utilise the platform.
  • Interaction – With the ability to share photos on Facebook, Twitter, Tumblr and more, Instagram is a really handy little app to have. But, it’s important to remember that Instagram in itself has its own social media community, with millions of users. Developing relationships with customers can mean followers, increased interaction, and in turn, exposure, and means you won’t have to concentrate on other social profiles as much.
  • It’s Free – Need we say anymore.

Key thoughts

Just before you shoot off, snapping everything in sight, here are a few final thoughts to bear in mind, to help keep you and your business on the right track.

  • Share regularly – There’s nothing worse than an outdated, empty profile. Sure, it might be hard to keep on top of your social media presence, but it’s really important that your output is consistent and regular. Try to take and share a picture each day, and remember that you can always save images for another day if you’re having a busy one.
  • It’s not all about business – If you’re setting up a business profile, then of course, we’re not suggesting you don’t advertise yourself and promote your company as much as possible. It’s just too much business talk can end up harming your reach. Try sharing ‘behind the scenes’ pics, or activities that show a more human side. You’ll be surprised how effective they can be.

Diet Coke Instagram

  • Engage with the community – With such a concentration on brand output, it can be easy to forget that there are other people online. If you neglect the community, then most likely they will neglect you. Making sure you follow relevant users and comment on and like other interesting posts is really important. And, do remember to reply to those who interact with you!

We hope that this short introduction to Instagram as a business tool has been in some way helpful, and that you can continue to successfully grow your business or brand.

For more about social and online marketing make sure you head over to EBS Marketing’s website for more information now.

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