World Cup Marketing: The Best and the Worst

There’s no mistaking it, whether you like it or not, the football world cup has certainly effected our day to day lives. Even if you hate football, odds on this year in the run up to or during the tournament itself you will have been subject to its influence.

Whether it’s through adverts, sponsorship, social media, newspapers, magazines or just through word of mouth, here at EBS Marketing, we’d be gobsmacked if anyone in the UK didn’t know there was a world cup was going on.

Twitter World Cup

But with the mass of promotional campaigns on-going – even with England well and truly out of the tournament – it’s quickly become tiresome. So with this in mind, we’re taking a look back at the best and worst marketing ploys of the 2014 Brazil world cup. From those involved with the event, and those just jumping on the band wagon.

The Best

Nike – ‘Winner Stays’

Staple part of any major sport event, worldwide brand Nike have pulled out all the stops for the 2014 world cup. But where their animated feature ‘The Last Game’ may have fallen short, Nike’s ‘Winner Stays’ campaign has worked extremely well. Escalating from a small game of football between friends, to a blockbuster epic involving changing players, new boots and, well, the Hulk, Nike’s advert – over four minutes long in total – puts the excitement of the world cup into perspective.

Twitter –‘#WorldCup’

Tweet

Intent on being the main social focus of the 2014 world cup, Twitter have done everything in their power to make their services as reliable as possible. As well maintaining astronomical levels of online activity, Twitter have also made some changes to the website to accommodate social activity. Hashtags such as #ENG display the team flag are now in use, individual match activity can now be monitored, and Twitter’s #WorldCup campaign introduced a social hub which features results, up-coming matches, photos, tweets, play and team accounts and much more. Over 12 million tweets were sent during the opening game alone.

The Worst

Doritos – ‘Penalty Shootout’

Clutching the most amount of straws possible, are the potato-crisp manufacturers, Doritos among the worst of the bunch. Taking the same stance as many other companies and organisations in the world cup, Doritos’ campaign featured content on a number of different formats, notably online, and via TV adverts. But where others succeeded in referring viewers from 10 second adverts to 4 minute online features, Doritos’ ‘Penalty Shootout’ campaign – featuring a plain faced Joe Hart – failed to turn heads.

Attempting to mix humour and football, Doritos’ ‘Penalty Shootout Final’ has been airing throughout tournament. But as the advert relates to early elements of their campaign, in which viewers could get involved, the main advert falls flat on its face. Sorry Joe.

Pringles – ‘Pringoooals’

Pringles

One of the worst world cup marketing campaigns we witnessed this spring was from long-time advert strugglers Pringles. Still intent on pointing out that their crisps come in a tube, Pringles’ string of world cup ads depicted a non-descript, un-official shirt wearing, demographically sound group of football ‘lads’ predictably ignoring phone calls from wives and Pringle can drumming, which everyone does right?  As well as this, Pringle’s campaign slogans were equally as unimaginative and off the mark. Who ever thought “You don’t just eat ‘em, you superstition ‘em” was a good idea shouldn’t be allowed to work in advertising ever again.

So there you have it, a short little snippet into some of the best and the worst advertising campaigns which were a part of the 2014 football world cup. Here’s to another four more years of waiting.

For more information about online Marketing, be sure to stay up to date with EBS Marketing on Facebook for SEO, Social Media, and business advice.

EBS Marketing Preview: Sound City Digital – July 17th 2014

After the success of the inner-city metropolitan music festival, Liverpool Sound City, it seems that the organisers have turned their attention to the world of business and marketing this July. And here at EBS Marketing, we can’t wait.

EBS Marketing Sound City Digital It’s been almost two months since 2014’s standout Liverpool Sound City; a music festival spread over various venues and hubs in the city centre of Liverpool, where hundreds of acts played over a single weekend in May. But what does a music festival featuring performances from the likes of The Kooks, Jon Hopkins and Albert Hammond Jr have to do with digital marketing?

Well, as Liverpool Sound City in May showed, beside the music, there was also a wide array of industry talks and conferences throughout the weekend. And continuing with this theme, it seems Sound City Digital will do for Digital Marketing what Liverpool Sound City did for music – bringing together some the industries’ best and brightest for a day of showcasing, talks and networking.

Alongside showcasing and networking opportunities for web/app developers, SEO experts, social media executives, PR companies, digital marketing agencies and more, there will also be a number of panel sessions to attend. Wayne Scholes, CEO of Red Touch Media, responsible for the distribution of some of the world’s largest content owners – including NBC Universal, Warner Music Group, Disney, Paramount Pictures and Sony – will be among those giving talks.

Liverpool Sound City Digital

So whether you’re an industry professional, CEO, SEO expert or interested beginner, Sound City Digital – run in association with the International Festival of Business in Liverpool this July at the Baltic Creative – looks like a great event to attend. And what’s more, the entire event is free.

For more information, and to register for the event, make sure you visit Sound City Digital’s website now.

For more previews and articles like this, and for SEO and Social Marketing help, then feel free to visit EBS Marketing via our website, and ‘Like’ us on Facebook.

EBS Marketing’s Top Tips for Making the Most Out of Twitter in 2014

It’s been over eight years since the world-wide popular social media website Twitter was first launched by creators Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.

Edit profileWith the recent re-design of the website and the introduction of the football world cup (one of the website’s most talked about events), Twitter is becoming an unstoppable social force.

So with Twitter now a staple in the personal and business world, we at EBS Marketing thought we’d give a quick insight into 2014’s most popular 140-character social media website. Giving you a few tips to make sure that you and your business are doing everything possible to engage, promote and interact online.

Share images

Sharing images on Twitter in the past was often just a passing thought. Perhaps a good idea in practice, the use of photos and images used to involve a lot on the viewer’s part. But now, Twitter images have a completely different impact. Now images show up directly in the timeline, and in turn can have a drastic effect on audience reach. Sharing images with text is a great way to increase your online visibility, as more people are likely to pay attention to your posts.

MCDs new blog image

Favouriting

Favouriting on Twitter has always been a weird one. Mostly used as a means of notification, outreach and quite often, attention seeking, the favourite option for Tweets is used very generously by users. But now with favourites appearing publicly on everyone’s profile tab, perhaps it’s time to start rethinking the endless use of gold stars.

Try using favourites sparingly, and for their intended use.

MCDs Blog Favourites

Create lists

Lists have been a part of Twitter’s infrastructure for a long time now, but have fallen out of favour in recent years. But if used correctly lists can be used to both increase awareness of your brand and to organise your Twitter contacts. Try creating a number of different lists for Twitter users, with an emphasis on getting the attention of influencers and business contacts. Lists can be a great idea for all the networkers out there.

Upload in High-Res

With the new Twitter re-design, a lot has changed. One of the most notable changes has been to user’s profiles. Now dressed up quite similar to Facebook, Twitter now includes a customisable banner image. Whilst this is great news for most, we have seen far too many examples of bad profile pages with horrible, pixelated banner images.

When uploading an image for your banner on Twitter it’s important to remember that the image will be used ‘browser-wide’. This means that the image will fit however large your internet browser is – which is normally at the very least 1000px (pixels) wide. So make sure your photo or image is as high resolution as possible. Twitter recommend a photo which has the dimensions of 1500x500px with a maximum file size of 5MB.

MCDs Blog profile

Pin Your Tweets

One of Twitter’s newer features, pinning your tweets gives users the ability to stick any Tweet of theirs to the top of their public profile. Meaning that when someone visits your page, the pinned tweet will be the first thing they see. Whilst pinned tweets can be a great idea for new updates and info, try pinning something that gives an insight into your company. Try using a pinned tweet as an extension of the short bio on your profile.

We hope this short recap of Twitter in 2014 has in some way been helpful.

For more information about online Marketing, be sure to stay up to date with EBS Marketing on Twitter for SEO, Social Media, and business advice.