EBS Marketing Talk Portable Chargers

In the modern age, you’d be hard pressed to find somewhere which doesn’t have a point in which you can charge your phone, power your laptop or even plug in a pair of hair straighteners.

But, every once in a while, when we’re far away from home, out of charge and with no way to get to a plug, we’re left in a vulnerable state; cut off from everything.

And although many of us in the marketing game often need to unplug for a while, there are points in time when we cannot afford to go off the grid. So with this in mind, recently at EBS Marketing we’ve been looking into ways to prevent the loss of our favourite electronical devices by exploring the possibilities of portable electronic chargers.

Portable Electronic Chargers

Portable electronic chargers have been around for some time now, but many of us still don’t know much about them. Normally a battery box of some sort; portable chargers come in a number of shapes and sizes offering varying charge time and features. Most commonly, portable chargers provide USB points for plugging in phones, tablets and more.

The most popular form of portable charger seen is the iPhone backup; a case or plug-in which normally provides the user with an extra full charge of battery. But, there are actually a wide array of portable chargers which can help to keep your power on.

ChargeAll EBS MarketingCurrent Equipment

Sure, there are devices like the GearPower Ultra Capacity charger which allow two devices at a time, and the handy EasyAcc Power Bank which is more than capable of completely charging two iPhones. Both amazing purchases, which will help you out in a time of need. But whilst scouring the net, we found a something which trumps even the most highly praised charger.

ChargeAll

What started out as an online funding campaign via the website Indiegogo, has turned into one of the success stories of 2014.  A company called ChargeAll have successfully funded what seems to be the next step in portable charging.

Their devices, which are discussed more accurately through their original start-up video, are set to replace the way we charge our electronic devices. Not only do their new portable Power Outlet’s provide power via USB, but they actually include a plug socket so you can charge laptops, speakers, hair dryers, lights, fans and much more. A fully charged unit can keep your phone charged for a whole week.

The start-up company has already received over 300% of their funding for the project and is set to take the whole by storm. And here at EBS Marketing, we can’t wait to get our hands on one.

For more information about online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook.

Nostalgia as Online Marketing Device

In the world of online marketing the industry often goes by the mantra that newer is always better. By the very definition of the fact that marketing has been moved online, they are embracing this rule.

However in the opinion of EBS Marketing newer isn’t always necessarily better. We aren’t talking about the tools we use for online marketing here; we’re talking about marketing content.

Today (Thursday 2nd January), it has been announced that a whole host of classic video games from the 70’s and 80’s have been put online into an  internet archive ready and waiting for people to play.

On its own this isn’t news that the online marketing community would necessarily be interested in. However it is part of a larger trend of the consumer public looking towards the past for its entertainment and inspiration.

Look at the last decade in fashion for example. How many of the trends that graced the catwalks and high streets found their origins in the 60’s, 70’s and 80’s? Look at TV. How many shows have looked to past genres and decades to become a success?

Marketing in recent years has also taken advantage of this too. Look at the popular 118 118 ads that ran through Big Brother for example. They took advantage of a popular 70’s image and played on it to capture people’s attention.

This is why nostalgia works as a powerful marketing technique. It plays on people’s individual pasts, their memories. It uses fond memories of happier times. It plays on this to associate those happy memories with the product in question.

So it makes sense that this should be moved online. We’ve seen in the past decade that nostalgia orientated marketing techniques are powerful. It’s these adverts that the rest of the world discuss around the water cooler the next morning. We’ve also seen the power of online marketing. The whole world is moving online, it’s where the potential and opportunity is.

So it makes sense to marry them to create something even better. Innovation as a concept is based around this principle. People take what is already there and improve it, make it better, so that the advantages of the old way are highlighted, not left to fall to the wayside.

This is why the nostalgic online marketing technique works. It takes what we love, what has worked in the past and reinvents it. It takes what we love and repackages it. It really proves that it pays to rely on what you know.

How Can I Remove Negative Press on Google?

Google is becoming increasingly important in the crafting of any truly effective marketing campaign. These days if you want to reach out to your potential consumer, you have to make sure you’re on the first page of Google for your industry.

This is because in 2013 Google has become the biggest directory in history. People don’t use the Yellow Pages anymore. They don’t go to look at posts on bulletin boards or scour newspapers. They really do Google it.

However this can create huge problems when you get negative press written about you. It means that this negative press or review will come up in any Google search that a potential consumer does for your industry. It could put them off using your services. This means that any potential online marketing campaign would be completely wasted on them. They would already have preconceived opinions.

So what do you do in this sort of situation? The obvious method is to get the link removed from Google searches, but this is easier said than done. Google have certain rules that everybody has to follow.

However the simplest way could be to go to the site in questions actual webmaster. If you can point out why the content is defamatory, they are likely to remove it. These people aren’t idiots; they won’t want to risk legal action over something like this.

Alternatively if it’s a Google generated site you can contact the webmaster to have it removed from the website. After this the link will fall out of the search.

You can also use the Google Removal Tool. This is s tool where you can actually submit a request to Google itself to have the link removed from their searches. It’s important to note here that they’ll only remove it for legal reasons. They won’t remove it just because it negatively impacts your reputation and online marketing strategy. You have to be able to prove that it’s legally defamatory.

Alternatively you can try to bury the negative content down the search rankings. Generating good press sits at the heart of any effective online marketing strategy any way. Generate some good press and it’ll rise up the Google rankings.

In the modern era Google is far too important to ignore. It’s a giant of a website that people use for everything. At EBS marketing we suggest that you don’t find yourself falling victim to negative Google search results.

EBS Marketing Comments: Has Google Finally Gone Too Far?

Most of the time, we at EBS Marketing, as well as the online marketing community and even the greater public can see the wisdom behind Google’s decisions, even if we don’t always like them. However, and this doesn’t happen often, but it does happen, Google make a decision that seems so intrusive that it simply cannot be allowed. They’re fairly apt when it comes to understanding where that line is, but they have stepped over it once or twice in the past. When you think of this, the Google Earth incident, where the search engine wanted to show where people live, immediately comes to mind. That time protests rose up and Google had to moderate its actions. History’s finally repeated itself.

Google may have to moderate its plans after protests have risen up over its latest initiative to feature certain details in its individual reviews in its search results. In an article on the BBC News Website called ‘Protests follow Google ‘endorsed advert’ change’, it’s been revealed that Google is facing a backlash over its latest changes that have seen plans to feature people’s faces and comments concerning products and places into adverts listed in its search rankings.

It is due to start on 11th November; the ‘shared endorsements’ policy covers the comments and “follows” through users Google + profiles. The move is proving unpopular on the social networking site, and one protest movement is seeing people replace their profile picture with that of Google boss Eric Schmidt, so that in these new endorsements, his picture will appear instead of their own. Google has so far not made an explicit statement, either about the policy change or the protests it has already sparked amongst users. However the policy change is being advertised in banners on the main search engine and the company has made it clear that it will be very easy for users to opt out if they so wish. However it has also warned that if people did not want to take part in the project, some of their comments and follows on the social networking site may no longer be visible to people they know.

At EBS Marketing, we can understand why people are reacting this way; people tend to be sensitive about the way their image and words are used. Google, who have been in this game a long time, should know better than to even go there, especially after the way some people reacted to the Google Earth introduction a few years ago. This teaches us all a lesson when it comes to online marketing. There are limits that should not be crossed, no matter the incentive.

At the end of the day, the general public are the consumers, the people who buy the product that the online marketing campaign is promoting. If they don’t like the campaign, that may galvanise them against the product, which of course makes the whole campaign obsolete. Even Google needs to keep its users onside.

EBS Marketing Weighs in on the ‘Facebook Edit Button’ Debate

It’s of no doubt both to us here at EBS Marketing and to the wider marketing community in general, that when it comes to online marketing, there’s nothing quite like Facebook. Social Media has become the best online marketing tool in our collective arsenal, as it has the ability to directly connect with audiences in a way that other forms of online marketing don’t. Facebook is the most successful of them all with over a billion people signed up.

However, no matter how effective the Social Media site is, it’s far from perfect, and an article on the BBC website that we saw yesterday (Monday 30th September) brought home to us just how complicated it can actually be.

The article was titled ‘Facebook editing button raises concern over misuse’ and was about the new change that Facebook are in the process of making to their ‘status function’. It was previously the case that once you’d posted a status, you could only delete it; you couldn’t go back and edit it (correct spelling, grammar etc.) With these changes you can now edit the status. On the surface, this would seem to be a good thing. It makes Facebook more efficient for users, and that’s always good. Indeed they’re actually behind other social networking sites, which have already made similar changes.

However, there are concerns being raised by many in the online community by the fact that people who have either liked or commented upon a status, will not be notified when it is edited. It’s the scope of this that is the real concern. It’s becoming a real fear that people will change the content of their posts into something offensive in order to stich people up.

It may seem crazy, but in the online community, where people are often more willing to hurt other people because they are anonymous and don’t have to face the consequences of their actions, it is a very real possibility that this sort of incident may happen. We can go further with this when it comes to Facebook marketing. A brand may like a status at one point, then that status could be changed to something offensive, without them immediately knowing about it.

For any brand, something like this would be a disaster. It would give out the wrong message and although it is possible to show that a status has been changed, mud tends to stick. It’s a complicated one this one, because it is a good tool, but Facebook seem to be cutting their nose off to spite their face by not notifying the likers and commenters when a status has been edited.

This should make us remember that although Social Media is a powerful marketing tool, we have to approach it with caution. This is like anything else really if you don’t use it responsibly, you will make mistakes. That’s why we at EBS Marketing pride ourselves on knowing how to effectively use Facebook in a responsible way.