EBS Marketing Explore Anti-Social Media

In the past few years social media has become one of the main avenues for marketeers and companies, using platforms such as Facebook, Twitter, Tumblr and Instagram to engage with the public. But, with our social feeds increasingly filled with advertised content, promotions and company messages, has the true nature of online social interaction been lost?

What Is Social Media Turning Into?

People today are becoming increasingly aware of the negative aspects of social media, with users very much mindful of their privacy and rights. There have been many examples of companies like Facebook misleading users and siding with multi-national brands and businesses. Which begs the question, is social media becoming less potent?

Surely originally the idea behind websites like Twitter and Facebook was to help people to communicate and share experiences, but our feeds are becoming more and more tailored towards sharing other people’s content. Companies want engagement, reach and return of investment, and interestingly individuals now want the same. Instead of using social media as an outlet; as a virtual diary, websites now act as massive online billboards, especially for those who have been online for a number of years.

EBS Marketing Anti-Social Media

Anti-Social Media

But in the last few years there has been a surge of new internet users, who want to share content in a different way, without the social presence and brand-guidelines that come with the big websites. And that’s where Anti-Social Media comes in.

Anti-Social Media websites have started cropping up recently, giving power back to the user; enabling self-satisfaction and anonymity. Website’s like Secret offer a services in which users can share a status to friends and public with complete anonymity, whilst retaining elements of sharing and commentary. What this also does is allow for honest opinions and the removal of selfish posting.

And whilst these alternate online social portals have little or no use for marketeers or businesses, there are important for the public, who are looking for new avenues of online output.

The Balance Between Work and Play

And in terms of Facebook and Twitter, marketeers and businesses may have seen a boom of activity in recent year, but here at EBS Marketing we’re worried that things might change in the near future. We want social media to be a place for everyone to share ideas, but the balance between work and play, and natural and advertorial content needs to be readdressed. Because without the public, there will would be no likes, shares or re-tweets.

But just don’t take our word for it. What do you think about social media in 2014? Love it, hate it? Let us know in the comments below…

 

 

 

 

 

Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Are You Making The Most Out Of Social Media Scheduling?

Here at EBS Marketing, we’re always looking to review our services. We are always looking for new ways to improve the way we run our business. So when new resources and ways to streamline become available, you have to sit up and take note.

In the SEO and Marketing world, things are always changing. The software we use, the techniques we implement, the hardware we invest in, and even the websites we frequent; all are in constant flux. So it’s important to grasp opportunities when they arise with both hands. That’s where applications like Buffer come in.

EBS Marking Social Media Scheduling

Social

Since marketeers realised that social media websites like Facebook and Twitter could be used to promote businesses and market new products, webmasters have been continuously looking for ways to help optimise their online services. And with the introduction of third-party social media applications, businesses, marketeers, SEOs and individuals alike have been able to optimise the output of their all-important content.

And recently with the dramatic increase in the number of different social channels, social media scheduling has become an absolute necessity. Whereas a few years back we were all content with logging in and out of different accounts, and waiting till 6pm to be able to post something, nowadays with applications like Hootsuite, Tweetdeck, Buffer and more, we can fully utilise your online marketing, with pin-point post scheduling and sharing.

Buffer

And at the forefront of the social media management game, scheduling application Buffer reigns supreme. Described as the “smarter way to share what you want to share on Social Media”, Buffer exists to make your social media experience easier. By connecting your Twitter, Facebook, LinkedIn, Google+ and more, you can easily craft a social media campaign by scheduling posts, and planning what you want to say, where you want to say it, and when you want it to be seen.

EBS Marketing Buffer

The Queue

Whereas a number of other social media programs may be packed full of settings and features, Buffer’s simplicity is refreshing, and makes for a brilliant user experience.

Acting as a magic queue, you can add whatever you want to Buffer knowing that at the right time the post will be made. You don’t have to pick your time and date, and you don’t even have to go back to the app to update. If you see something you want to share online then you can easily add to Buffer from whatever page you’re on.

Interface

Buffer’s interface is one of its main selling points, making scheduling and social media management a much easier process, and here at EBS Marketing, we love using it. It’s great being able to choose how many posts to send a day, and how many posts to schedule across the weekend – keeping a consistent flow of great content.

Buffer is free to sign up to, but to make the most of all its amazing features – including analytics, multiple users, and more – it’s more than worth upgrading to a full package (just under £60).

For more information about Buffer and its feature, make sure you visit their website today.

And for more information about online marketing and SEO you can visit EBS Marketing.

World Cup Marketing: The Best and the Worst

There’s no mistaking it, whether you like it or not, the football world cup has certainly effected our day to day lives. Even if you hate football, odds on this year in the run up to or during the tournament itself you will have been subject to its influence.

Whether it’s through adverts, sponsorship, social media, newspapers, magazines or just through word of mouth, here at EBS Marketing, we’d be gobsmacked if anyone in the UK didn’t know there was a world cup was going on.

Twitter World Cup

But with the mass of promotional campaigns on-going – even with England well and truly out of the tournament – it’s quickly become tiresome. So with this in mind, we’re taking a look back at the best and worst marketing ploys of the 2014 Brazil world cup. From those involved with the event, and those just jumping on the band wagon.

The Best

Nike – ‘Winner Stays’

Staple part of any major sport event, worldwide brand Nike have pulled out all the stops for the 2014 world cup. But where their animated feature ‘The Last Game’ may have fallen short, Nike’s ‘Winner Stays’ campaign has worked extremely well. Escalating from a small game of football between friends, to a blockbuster epic involving changing players, new boots and, well, the Hulk, Nike’s advert – over four minutes long in total – puts the excitement of the world cup into perspective.

Twitter –‘#WorldCup’

Tweet

Intent on being the main social focus of the 2014 world cup, Twitter have done everything in their power to make their services as reliable as possible. As well maintaining astronomical levels of online activity, Twitter have also made some changes to the website to accommodate social activity. Hashtags such as #ENG display the team flag are now in use, individual match activity can now be monitored, and Twitter’s #WorldCup campaign introduced a social hub which features results, up-coming matches, photos, tweets, play and team accounts and much more. Over 12 million tweets were sent during the opening game alone.

The Worst

Doritos – ‘Penalty Shootout’

Clutching the most amount of straws possible, are the potato-crisp manufacturers, Doritos among the worst of the bunch. Taking the same stance as many other companies and organisations in the world cup, Doritos’ campaign featured content on a number of different formats, notably online, and via TV adverts. But where others succeeded in referring viewers from 10 second adverts to 4 minute online features, Doritos’ ‘Penalty Shootout’ campaign – featuring a plain faced Joe Hart – failed to turn heads.

Attempting to mix humour and football, Doritos’ ‘Penalty Shootout Final’ has been airing throughout tournament. But as the advert relates to early elements of their campaign, in which viewers could get involved, the main advert falls flat on its face. Sorry Joe.

Pringles – ‘Pringoooals’

Pringles

One of the worst world cup marketing campaigns we witnessed this spring was from long-time advert strugglers Pringles. Still intent on pointing out that their crisps come in a tube, Pringles’ string of world cup ads depicted a non-descript, un-official shirt wearing, demographically sound group of football ‘lads’ predictably ignoring phone calls from wives and Pringle can drumming, which everyone does right?  As well as this, Pringle’s campaign slogans were equally as unimaginative and off the mark. Who ever thought “You don’t just eat ‘em, you superstition ‘em” was a good idea shouldn’t be allowed to work in advertising ever again.

So there you have it, a short little snippet into some of the best and the worst advertising campaigns which were a part of the 2014 football world cup. Here’s to another four more years of waiting.

For more information about online Marketing, be sure to stay up to date with EBS Marketing on Facebook for SEO, Social Media, and business advice.

EBS Marketing’s Top Tips for Making the Most Out of Twitter in 2014

It’s been over eight years since the world-wide popular social media website Twitter was first launched by creators Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.

Edit profileWith the recent re-design of the website and the introduction of the football world cup (one of the website’s most talked about events), Twitter is becoming an unstoppable social force.

So with Twitter now a staple in the personal and business world, we at EBS Marketing thought we’d give a quick insight into 2014’s most popular 140-character social media website. Giving you a few tips to make sure that you and your business are doing everything possible to engage, promote and interact online.

Share images

Sharing images on Twitter in the past was often just a passing thought. Perhaps a good idea in practice, the use of photos and images used to involve a lot on the viewer’s part. But now, Twitter images have a completely different impact. Now images show up directly in the timeline, and in turn can have a drastic effect on audience reach. Sharing images with text is a great way to increase your online visibility, as more people are likely to pay attention to your posts.

MCDs new blog image

Favouriting

Favouriting on Twitter has always been a weird one. Mostly used as a means of notification, outreach and quite often, attention seeking, the favourite option for Tweets is used very generously by users. But now with favourites appearing publicly on everyone’s profile tab, perhaps it’s time to start rethinking the endless use of gold stars.

Try using favourites sparingly, and for their intended use.

MCDs Blog Favourites

Create lists

Lists have been a part of Twitter’s infrastructure for a long time now, but have fallen out of favour in recent years. But if used correctly lists can be used to both increase awareness of your brand and to organise your Twitter contacts. Try creating a number of different lists for Twitter users, with an emphasis on getting the attention of influencers and business contacts. Lists can be a great idea for all the networkers out there.

Upload in High-Res

With the new Twitter re-design, a lot has changed. One of the most notable changes has been to user’s profiles. Now dressed up quite similar to Facebook, Twitter now includes a customisable banner image. Whilst this is great news for most, we have seen far too many examples of bad profile pages with horrible, pixelated banner images.

When uploading an image for your banner on Twitter it’s important to remember that the image will be used ‘browser-wide’. This means that the image will fit however large your internet browser is – which is normally at the very least 1000px (pixels) wide. So make sure your photo or image is as high resolution as possible. Twitter recommend a photo which has the dimensions of 1500x500px with a maximum file size of 5MB.

MCDs Blog profile

Pin Your Tweets

One of Twitter’s newer features, pinning your tweets gives users the ability to stick any Tweet of theirs to the top of their public profile. Meaning that when someone visits your page, the pinned tweet will be the first thing they see. Whilst pinned tweets can be a great idea for new updates and info, try pinning something that gives an insight into your company. Try using a pinned tweet as an extension of the short bio on your profile.

We hope this short recap of Twitter in 2014 has in some way been helpful.

For more information about online Marketing, be sure to stay up to date with EBS Marketing on Twitter for SEO, Social Media, and business advice.