Google Removes Authorship from Search Results

Here at EBS Marketing, it’s unlikely that we’ll go through a week without receiving information about Google changing or updating one of their services. They’re constantly tweaking their algorithms and announcing new updates to any number of their endless features. But as Google continue to look to perfect their products, the world-known search engine has decided to part ways with authorship in their search results.

Goodbye Authorship

After years of pushing authorship as a ranking factor, in which a user could link content on the web to their public Google+ profile, thus showing their name and photo in the search results, Google have finally announced the end of authorship.

EBS Marketing Authorship GoogleTwo months ago, we saw Google moving away from authorship in the search results; saying goodbye to photos and Google+ information – leaving a link and a the authors name. But now, in September, Google have announced that they are moving away from authorship for good.

John Mueller’s Statement

Google’s John Mueller discussed the changes saying: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Time to Focus on Schema.org

Now with Authorship no longer present in the search results, Google are encouraging webmasters to concentrate on structured markup such as Schema.org. This markup helps all search engines better understand content and webpages on the web – so if you’re still unfamiliar with rich snippets and Schema then now’s the time to check it out.

To read more about Google’s changes, you can read John Mueller’s Google+ statement now.

For more help with SEO and online marketing, be sure to get in touch with EBS Marketing today.

EBS Marketing’s Favourite SEO Blogs

At EBS Marketing, we always love reading about the latest developments from the world of SEO and Digital Marketing. But although Google announcements and company statements are often a great way to get right to the point information, we also enjoy reading what real people think.

ebs marketing manchesterAfter all, the true facts come from those working in the industry not those outside it looking in. That’s why we at EBS Marketing enjoy reading blogs written by Marketeers and active SEO, because the information and thoughts you get are honest and from person to person.

So with this in mind, at EBS we thought we’d share a few of our favourite SEO and Marketing blogs/websites at the moment. So if you’re looking for the best places to find up to date and relevant information from the industry, then look no further…

Search Engine Land

An endless resource for information and news from the world of SEO, SEM, Content Marketing and beyond, Search Engine Land is an amazing place to find updates on a daily basis.

Featured Post: 21 Metrics For Monitoring SEO Health

Blind Five Year Old

From mass magazine to a one man operation, Blind Five Year Old is the blog of SEO mastermind AJ Kohn. AJ’s deep understanding of content and SEO makes for some incredibly insightful reading and some detailed findings.

Featured Post: Social Signals and SEO

Occam’s Razor

Occam’s Razor is run by Author, Digital Marketing evangelist and CEO, Avinash Kaushik, and features a series of amazing tips and tricks for SEOs and marketeers. Avinash’s Analytics Tips are particularly brilliant.

Featured Post: Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Copyblogger

More suitable for those interested in copywriting and content marketing, Copyblogger is a company run blog that aims to help people create “killer online content”. And with their extensive range of articles, Ebooks, Seminars, Webinars and Forums, Copyblogger is a great place to get your writing and marketing on the right track.

Feature Article: 5 Innovative Email Marketing Tips That Drive Readers to Action

If you’re interested in SEO and digital marketing, be sure to visit EBS Marketing today, for a full range of amazing services.

For more information and stories like this, be sure to follow EBS Marketing on Facebook.

Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

Ebs Marketing Bing

Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

For more stories and news articles like this be sure to stay in touch with EBS Marketing on Facebook.

Google Announce News Publisher Center

EBS Marketing Google News Publisher CenterFor years now Google has given writers and publishers the opportunity to mark-up content to be featured in search results as news related articles. And for the lucky few this mark-up has allowed companies, organisations and bloggers the chance to be featured in the high ranking news section in the Google search results.

But, as EBS Marketing know, the usability of the news feature in the past was much to be desired. So it comes as a great relief to many that Google have just announced the release of a News Publisher Center, allowing content publishers more control over how their content is shown in Google news.

Announced via the Webmaster Central Blog on the 4th of August, Google’s News Publisher Center has been developed to keep their news content up to date.

In the announcement Google Software Engineer Eric Weigle explained the new update:

With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. After verifying ownership of your site using Google Webmaster Tools, you can use the Publisher Center to directly make the following changes:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)”

At the moment, the tool is only available in the US, but with the positive reaction News Publisher Center is set to be introduced in other countries in the near future.

We can’t wait to get cracking with the new tool. But be sure to check out Google News Publisher Center for yourself and let us know what you think.

For more news updates and marketing advice be sure to stay in touch with EBS Marketing on Facebook.

Google Introduce New Page Analytics Chrome Extension

With the news that webmasters can now access website data via the newly released Google Analytics iPhone app, it seems the good news doesn’t stop there, as Google have also recently released a Page Analytics Chrome browser extension.

Extensions for browsers such as Chrome and Firefox have been round for a good while now – but it still seems that many online users aren’t making the most of their inbuilt features. But, with the release of Google’s new Page Analytics Chrome extension and others like it, we may see that change.

Released last month, the new Page Analytics tool – brought to you by Google – is an amazing add-on for marketeers and internet users alike. Easily installable on your Chrome browser, Page Analytics allows you to see how customers interact with your web pages.

Analytics EBS Marketing

By logging in with your Google Analytics account, you can view data about your website on page with a series of helpful and accessible on-page queues.

Whilst the Google Analytics website is an unbeatable source of data and insights, this extension brings detailed information about the pages on your site on-page, and away from the graphs and numbers of the normal hub.

From the on-page analyser, you can find information about page views, conversion and bounce rates, exit percentages, and – most importantly – visualisations of user activity on site and where on the page they clicked.

Installable via the Chrome extension online store, Page Analytics by Google is a quick and useful add-on for webmasters who want to have website data on demand, when on page.

For more updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook and Twitter.