EBS Marketing Explore Anti-Social Media

In the past few years social media has become one of the main avenues for marketeers and companies, using platforms such as Facebook, Twitter, Tumblr and Instagram to engage with the public. But, with our social feeds increasingly filled with advertised content, promotions and company messages, has the true nature of online social interaction been lost?

What Is Social Media Turning Into?

People today are becoming increasingly aware of the negative aspects of social media, with users very much mindful of their privacy and rights. There have been many examples of companies like Facebook misleading users and siding with multi-national brands and businesses. Which begs the question, is social media becoming less potent?

Surely originally the idea behind websites like Twitter and Facebook was to help people to communicate and share experiences, but our feeds are becoming more and more tailored towards sharing other people’s content. Companies want engagement, reach and return of investment, and interestingly individuals now want the same. Instead of using social media as an outlet; as a virtual diary, websites now act as massive online billboards, especially for those who have been online for a number of years.

EBS Marketing Anti-Social Media

Anti-Social Media

But in the last few years there has been a surge of new internet users, who want to share content in a different way, without the social presence and brand-guidelines that come with the big websites. And that’s where Anti-Social Media comes in.

Anti-Social Media websites have started cropping up recently, giving power back to the user; enabling self-satisfaction and anonymity. Website’s like Secret offer a services in which users can share a status to friends and public with complete anonymity, whilst retaining elements of sharing and commentary. What this also does is allow for honest opinions and the removal of selfish posting.

And whilst these alternate online social portals have little or no use for marketeers or businesses, there are important for the public, who are looking for new avenues of online output.

The Balance Between Work and Play

And in terms of Facebook and Twitter, marketeers and businesses may have seen a boom of activity in recent year, but here at EBS Marketing we’re worried that things might change in the near future. We want social media to be a place for everyone to share ideas, but the balance between work and play, and natural and advertorial content needs to be readdressed. Because without the public, there will would be no likes, shares or re-tweets.

But just don’t take our word for it. What do you think about social media in 2014? Love it, hate it? Let us know in the comments below…

 

 

 

 

 

Google Announce News Publisher Center

EBS Marketing Google News Publisher CenterFor years now Google has given writers and publishers the opportunity to mark-up content to be featured in search results as news related articles. And for the lucky few this mark-up has allowed companies, organisations and bloggers the chance to be featured in the high ranking news section in the Google search results.

But, as EBS Marketing know, the usability of the news feature in the past was much to be desired. So it comes as a great relief to many that Google have just announced the release of a News Publisher Center, allowing content publishers more control over how their content is shown in Google news.

Announced via the Webmaster Central Blog on the 4th of August, Google’s News Publisher Center has been developed to keep their news content up to date.

In the announcement Google Software Engineer Eric Weigle explained the new update:

With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. After verifying ownership of your site using Google Webmaster Tools, you can use the Publisher Center to directly make the following changes:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)”

At the moment, the tool is only available in the US, but with the positive reaction News Publisher Center is set to be introduced in other countries in the near future.

We can’t wait to get cracking with the new tool. But be sure to check out Google News Publisher Center for yourself and let us know what you think.

For more news updates and marketing advice be sure to stay in touch with EBS Marketing on Facebook.

EBS Marketing’s Favourite Marketing Browser Extensions

Here at EBS Marketing, we just love the way in which technology and software is constantly moving towards a more accessible and effective conclusion. New apps, software, hardware, tools, systems, devices and websites are always in constant production and circulation, making our actions more exact, and our plans more succinct.

Chrome Store EBSMarketingThat’s why we get so excited when developments are made, and new resources are introduced in the market – because as marketeers, businessmen and free-thinkers, we – the public – can see the direct application of new ideas and tools.

And we couldn’t think of a way in which our online life has been made more useful than with the implementation of browser extensions; adding personalisation, individuality and improved accessibility to the online experience.

So without further ado, we, at EBS Marketing, thought we would celebrate our love of browser extensions with a few of our current favourites. Three add-ons which make life as marketeers and SEOs that little bit easier.

MozBar

moz-logoFormerly SEO Moz, the now more simplistic sounding Moz are one of the world’s leading SEO specialists, having developed a range of comprehensive SEO tools and resources. A one-stop shop for webmasters and those looking to get ahead in the world of SEO, Moz have a browser extension for Chrome and Firefox which allows users to utilise analytical tools on-page. The popular add-on is an amazing addition for those working in SEO, and introduces a number of different tools, including authorship previewer, SEO metrics, custom searches, keyword rank, social metrics and more. Plus users with a Pro account gain access to even more, including in-depth SERP analysis and unlimited reports on Open Site Explorer. This isn’t one you’ll want to miss.

Buffer

EBS Marketing BufferWhether you’re working on a client’s behalf, promoting your own business or even building a reputation for yourself as an individual, Social Media is undoubtedly an amazingly powerful aspect of online life. But with the variety of websites, log ins and URLs – especially for client work – it’s incredibly important that users of sites like Facebook, Twitter, Google+, LinkedIn and more, are up-to-date and on the ball. And that’s where Buffer comes in.

Once installed as an extension in your browser, the internet soon becomes your social playground, with social scheduling, sharing and organisation available all at the click of the mouse. If social media is a big part of your life then make sure you download Buffer ASAP.

Evernote

Evernote EBSMarketingAlthough we wouldn’t class this browser extension as a marketing tool, Evernote’s advantages apply to a wide range of different scenarios and situations – resulting in an incredibly useful tool.

Available as a mobile phone app, Evernote also exists as a useful browser extension which helps users to save ideas and experiences gained from the internet. You can use the add-on to save notes and text, write check-lists, clip webpages and attach images, audio, PDFs and more.

We found Evernote particularly brilliant for content production – aiding the process of writing and research. But install it, and see what you think for yourself.

We hope this short list of our favourite browser extensions has been helpful. And please, if you have any suggestions, feel free to share your suggestions in the comments below.

For more information about online marketing and SEO, feel free to get in touch with EBS Marketing online today. 

How to Market Your Music Online Part 1: Uploading Your Music

EBS Marketing: How to Market Your Muisic OnlineHere at EBS Marketing, we talk a lot about business marketing, and how companies should be promoting themselves online to increase visibility and sales. And although the vast majority of the topics we discuss are relevant to a wide range of other fields and disciplines, we thought it might be a good idea to concentrate on another side of online marketing.

Music marketing has been around ever since recorded songs were cut into wax and distributed amongst the public, but most of this promoting was coordinated by third parties such record labels and management. But with the rise of social networking and DIY ethics, musicians and bands have had access to their own promotion tools for next to nothing.

Music Marketing

Sure, up-coming bands and artists may not be expecting a turnover anywhere similar to that of a start-up business, but to dismiss the modern music-making public as simply hobbyists would be a drastic mistake. There is some serious talent out there, and they mean business.

EBS Marketing Music

But what can you and your band do to make sure you’re getting heard by the right people, at the right time in the right way? Well, here at EBS Marketing we’re here to help you out. Some of this you might already know, but even if you learn one thing from this blog hopefully it will be worthwhile.

This part of our online music marketing master class is all about your product; the music, and where to upload it. Here are a few tips.

Have you recorded any of your songs?

First thing’s first, the music. To be seen in any sort of light online, you have to have some sort of recorded music to show.

One of the main problems with having access to a wealth of different social channels is that they are populated by pages of bands with 100 likes/followers or less with no music uploaded at all. You don’t want to end up in the social media graveyard do you?

Are they any good?

If you’ve got an EP, single, album or even some videos, then that’s great. First job done. The second one though is a little trickier, and quite hard to determine.

Although music is an art form, and everyone has different tastes and opinions, flogging a dead horse isn’t something you want to be doing. Try and look for honest opinions of your work, and how you can improve.Mmarketing your music is made so much easier with a better product, just like it is in business. So, make sure your music is the best it can be.

Are you uploading them to the right websites?

When it comes to uploading your music you want to position yourself so your songs are as sharable and accessible as possible – especially if you are a new band. It’s not so much about uploading to every profile available to you, but making sure you’re hitting the main websites that:

    • Are accessible by anyone – Nobody likes having to sign up to something, and music should be no different. If a listener has to log in or create an account to gain access to a track then you need to reconsider using that website.
    • Give you the opportunity to pay as you like – Free music is awesome, but money for a struggling artist is also awesome. So using websites which give the listener the opportunity to pay what they like is a great option.
    • Support great high res artwork – Although many of us have come to terms with not having physical music – although the revival of vinyl is a great thing – it’s still great to have some beautiful album cover art. And websites that make the most of this are well worth investing in.
    • Let users comment and share – Letting your listeners share and comment away with ease is a great way to aid an online conversation about your music.
    • That are clickable within social sites – What’s the point of sharing music on Facebook or Twitter if you have to click through to listen? Being able to play tracks directly in social networking sites without having to divert is a great way to encourage browsers and new fans.
    • Let fans listen on the go – Many music hosting websites now have mobile apps which make listening on the go even easier, so no more horrible tinny laptop speakers!

So with that in mind here are a few website we suggest using to upload your music and promote your band.

Soundcloud – Where you’ll want to get some experience.

An unbelievably useful tool for new artists, Soundcloud gives bands and artists the opportunity to build a following and let listeners give their thoughts. What’s good about Soundcloud is it’s a hot bed of genres and tracks, allowing bands to not just post EPs and albums, but demos, singles, one-offs and remixes.

Bandcamp – Where you’ll want to upload your finished records.

Once you release your debut album or EP, make sure you upload it to Bandcamp and get sharing. You can let your fans pay what they like, include bonus files such as liner notes & photos, and even set up pre-order and merchandise links.

EBS Marketing Bandcamp

YouTube – Where you’ll want to upload acoustic sets and music videos.

YouTube’s reach is unprecedented. It’s endlessly accessible and recognisable, and it’s compatible with almost anything. So if you’ve got live versions of your tracks or behind the scenes footage then look no further. Another idea is to upload your music directly to YouTube – it might not be a very exciting watch, but you’d be surprised how many people use YouTube specifically for listening to music.

Amazing Radio – Where you’ll want to get your music played.

Amazing Radio is one of the world’s most innovative radio stations, which plays tracks uploaded via record labels and artists. And if you make enough buzz around your profile and upload good music, it could be played!

BBC Introducing – Where you’ll want to try.

Uploading your music to BBC Introducing won’t allow fans to listen online, and you won’t necessarily even hear anything back from the BBC, but it’s worth a shot. They say they might not get back to you within two months, but if you’re patient, and good enough, you’re music could be played on national radio.


We hope this introduction of online music marketing has been helpful and given you some ideas. Be sure to stay tuned for our next installment in which we’ll discuss social networking in more detail.

For help with online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook and Twitter

LinkedIn Introduce New App ‘LinkedIn Connected’

Linkedin - the world renowned home of business social media and online networking – has recently introduced a new app for iOS to encourage users to reach out to others more frequently. So naturally, we at EBS Marketing wanted a closer look.

LinkedIn ConnectedNetworking

No matter where you started, or when you set up your account, I’m sure every user has experienced some inactivity on LinkedIn at one point or another. Weave spoken to a few people who haven’t logged back in since they set up their profile – and it’s no surprise, LinkedIn takes some time getting used to. And if you’re not looking to connect with others, network, or upload any information about yourself, then LinkedIn can be a social media graveyard.

But, for the average person, LinkedIn can be a godsend and can undoubtedly help businesses, individuals and communities to grow. So perhaps with the introduction of a new app, LinkedIn could become even more accessible.

LinkedIn Connected

Announced on the 10th of July by David Brubacher via LinkedIn’s Official Blog, ‘LinkedIn Connected’ was unveiled as a way for users to “reach out to people when it matters most”.

Boasting a social, mobile experience that takes the “work” out of networking, ‘LinkedIn Connected’ is a place to dip in and out of LinkedIn on the go whilst strengthening relationships and opening up future opportunities. The app even claims that users could receive up to six times more profile views when using ‘LinkedIn Connected’.

Features

Updates play a big role in the new app, with bite-sized information displayed on cards for the ease of the users. Birthdays, job changes and posts also take center-stage in ‘LinkedIn Connected’, encouraging users to comment and interact with other users – something that the business going public haven’t been particularly good at.

Although this new app is a great extension of the LinkedIn brand, and a brilliant way to encourage users to get more hands on, ‘LinkedIn Connected’ seems a little forced. But all in all, if you’re looking for an opportunity to kick your business social media into gear, then this is the app to have.

‘LinkedIn Connected’ is available to download for free via the iTunes store now.

For more information and updates like this, be sure to stay in touch with EBS Marketing on Facebook and you can also get in touch with us on LinkedIn too.