One of the most effective ways to craft an effective online marketing strategy is to go big. Marketing whether online or in real time is all about engaging with the potential consumer. To connect with the potential consumer you first have to catch their attention. Catching their attention is easier said than done. That’s why many of the bigger companies target the headlines. If you’re big news, as long as it’s positive news then people are going to take note of your company. The stunt hooks them in and along the way, they find out about you. The idea of doing something big to catch the world’s attention is hardly something new.
The perfect example of a big news story promoting a company hit the headlines this week. At EBS Marketing we’ve been reading about the Amazon Drone delivery service. It’s only in the testing stages at the moment. It has yet to be approved by the correct authorities across the pond. However it’s telling that this piece of news has it the headlines. It’s certainly controversial.
The last few months have seen reams of column inches dedicated to the drones, for one reason or another. By capitalising on the press the drones generate, Amazon has drawn that attention to itself. By employing it for a harmless delivery service, they’ve negated the controversial aspect of the drone. Its genius and it is likely to bring them more attention as the programme hits its stride.
However the online age has the potential to take this to new realms. The whole idea is genius marketing in and of itself. It’s already gained traction. However now that it has online news services to take advantage of, this story will hit every social media and every search for the relevant term. Anyone going online will hear about this. In a few days’ time you won’t be able to escape this story. This is the perfect example of how adapting classic marketing techniques for online platforms can pay off
This just goes to show how online platforms elevate already effective marketing techniques. They allow big stories such as this to hit the stratosphere. Like we’ve said before, online marketing is all about getting the word out. This story will make sure everybody hears that word.