Google Removes Authorship from Search Results

Here at EBS Marketing, it’s unlikely that we’ll go through a week without receiving information about Google changing or updating one of their services. They’re constantly tweaking their algorithms and announcing new updates to any number of their endless features. But as Google continue to look to perfect their products, the world-known search engine has decided to part ways with authorship in their search results.

Goodbye Authorship

After years of pushing authorship as a ranking factor, in which a user could link content on the web to their public Google+ profile, thus showing their name and photo in the search results, Google have finally announced the end of authorship.

EBS Marketing Authorship GoogleTwo months ago, we saw Google moving away from authorship in the search results; saying goodbye to photos and Google+ information – leaving a link and a the authors name. But now, in September, Google have announced that they are moving away from authorship for good.

John Mueller’s Statement

Google’s John Mueller discussed the changes saying: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Time to Focus on Schema.org

Now with Authorship no longer present in the search results, Google are encouraging webmasters to concentrate on structured markup such as Schema.org. This markup helps all search engines better understand content and webpages on the web – so if you’re still unfamiliar with rich snippets and Schema then now’s the time to check it out.

To read more about Google’s changes, you can read John Mueller’s Google+ statement now.

For more help with SEO and online marketing, be sure to get in touch with EBS Marketing today.

EBS Marketing’s Favourite SEO Blogs

At EBS Marketing, we always love reading about the latest developments from the world of SEO and Digital Marketing. But although Google announcements and company statements are often a great way to get right to the point information, we also enjoy reading what real people think.

ebs marketing manchesterAfter all, the true facts come from those working in the industry not those outside it looking in. That’s why we at EBS Marketing enjoy reading blogs written by Marketeers and active SEO, because the information and thoughts you get are honest and from person to person.

So with this in mind, at EBS we thought we’d share a few of our favourite SEO and Marketing blogs/websites at the moment. So if you’re looking for the best places to find up to date and relevant information from the industry, then look no further…

Search Engine Land

An endless resource for information and news from the world of SEO, SEM, Content Marketing and beyond, Search Engine Land is an amazing place to find updates on a daily basis.

Featured Post: 21 Metrics For Monitoring SEO Health

Blind Five Year Old

From mass magazine to a one man operation, Blind Five Year Old is the blog of SEO mastermind AJ Kohn. AJ’s deep understanding of content and SEO makes for some incredibly insightful reading and some detailed findings.

Featured Post: Social Signals and SEO

Occam’s Razor

Occam’s Razor is run by Author, Digital Marketing evangelist and CEO, Avinash Kaushik, and features a series of amazing tips and tricks for SEOs and marketeers. Avinash’s Analytics Tips are particularly brilliant.

Featured Post: Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Copyblogger

More suitable for those interested in copywriting and content marketing, Copyblogger is a company run blog that aims to help people create “killer online content”. And with their extensive range of articles, Ebooks, Seminars, Webinars and Forums, Copyblogger is a great place to get your writing and marketing on the right track.

Feature Article: 5 Innovative Email Marketing Tips That Drive Readers to Action

If you’re interested in SEO and digital marketing, be sure to visit EBS Marketing today, for a full range of amazing services.

For more information and stories like this, be sure to follow EBS Marketing on Facebook.

EBS Marketing Introduces Slingshot, Facebook’s Answer to Snapchat

When it was announced that Facebook were developing a new photo and video sharing app, the internet was awash with comparisons to Snapchat . The multi-billion dollar company certainly have their work cut out for them.

The New Snapchat

But now with the app finally released, here at EBS Marketing we’ve finally had a chance to experience Slingshot first hand. And whilst it might have been influenced by Snapchat, Slingshot is actually a great bit of social kit.

Slingshot

First off, what’s noticeable  is its comparisons to Snapchat. The quick shot photos and videos, with highlighted text and drawing make it immediately comparable to Snapchat’s tried and tested features. But once this is overlooked you can start to finally enjoy Slingshot.

EBS Marketing Slingshot App

The interface is brilliantly designed and fluid, making taking and sharing photos incredibly easy. But it’s Slingshot’s emphasis on interaction which makes the app stand out. Before being able to see something your friend has sent you, you have to first send something back to that person. An odd feature, but it’s going to be interesting see users interact with each other in the future.

Drawbacks

Currently one of the drawbacks – like any up and coming platform – is its lack of users. With hardly anyone using the app, it’s hard to get a real feel for how Slingshot is going to perform. We found after sending a test ‘Sling’ to the creators that we had to force others to get involved.

Slingshot App EBS Marketing

 

It’s One Or The Other

It’s also hard to see why users would have both Snapchat and Slingshot installed on their devices. Although the apps have their differences, no user is going to want to use both at the same time. So it all comes down to how well received Slingshot is, and how the public finds its features – primarily unlocking other people’s photos with replies.

As spoken about before, the amount of friends using Slingshot will also have a huge bearing on success, if users download only to find one or two other people with the app installed, then Facebook Inc are going to find the next year a difficult one.

It’s very early days, and here at EBS Marketing we’re enjoying getting used to Slingshot. You should give it a go and see what you think before judging for yourself – after all it’s free to download.

You can find out more at www.sling.me.

For more stories and articles like this be sure to stay in touch with EBS Marketing on Facebook.

Promoted Video Now Available On Twitter

Here at EBS Marketing, we’re always on the lookout for the latest developments in the marketing and digital world. It’s important that as SEOs and digital marketeers that we make sure we are making the most of the resources and tools available to us. So whenever a major frontrunner in the digital landscape announces an update, we’re always keen to get on board and try things out.

Twitter Update

Twitter EBS MarketingJust the other day social media giant, Twitter, announced a beta test of their new video ad feature, which allows businesses and individuals to streamline videos to their audience.

Promoted Videos

Promoted videos use a playback system native to Twitter rather than referring watchers to other video services such as YouTube or Vimeo – meaning better engagement and more views. Alongside this users of Promoted Videos will also be able to have complete control over analytics – measuring the reach and effectiveness of their content.

Cost Per View

Video set up has also been made to be easier, offering advertisers the ability to run ads with a new Cost Per View (CPV) system, meaning publishers only get charged when a user starts playing a video.

Announcement

In their announcement earlier this week David Regan also went on to say:

“In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.

“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter. If you’re a partner and want to start using native video, please contact your account representative for more information.”

For more information about the update you can read more via Search Engine Journal.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

HTTPS Sites Get Ranking Boosts In Google Search

Google Security EBS MarketingAt EBS Marketing, we pride ourselves on our SEO services. We aim to provide our customers with the best results when it comes to improving the visibility of brands and businesses. So, naturally we are always looking for new was to bring about the best results; reviewing our services and implementing cutting edge methods and processes.

This means that we always have our ears to the ground, ready for the latest developments in the world of SEO and marketing. And sure enough, you don’t have to wait too long before something crops up.

Last week, Google announced that they would now be weighing the security of websites as a ranking factor. Meaning that websites with a strong HTTPS encryption will be more likely to rank higher in the search results.

Google’s announcement stated:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

“For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

This is part of an on-going initiative by Google to help improve safety on the web by encouraging webmasters to adopt the HTTPS format instead of HTTP.

Google also included information about website security, announcing an up-coming best practice guide for HTTPS.

For more information about the update you can read more via Search Engine Watch.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.