Google Removes Authorship from Search Results

Here at EBS Marketing, it’s unlikely that we’ll go through a week without receiving information about Google changing or updating one of their services. They’re constantly tweaking their algorithms and announcing new updates to any number of their endless features. But as Google continue to look to perfect their products, the world-known search engine has decided to part ways with authorship in their search results.

Goodbye Authorship

After years of pushing authorship as a ranking factor, in which a user could link content on the web to their public Google+ profile, thus showing their name and photo in the search results, Google have finally announced the end of authorship.

EBS Marketing Authorship GoogleTwo months ago, we saw Google moving away from authorship in the search results; saying goodbye to photos and Google+ information – leaving a link and a the authors name. But now, in September, Google have announced that they are moving away from authorship for good.

John Mueller’s Statement

Google’s John Mueller discussed the changes saying: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

Time to Focus on Schema.org

Now with Authorship no longer present in the search results, Google are encouraging webmasters to concentrate on structured markup such as Schema.org. This markup helps all search engines better understand content and webpages on the web – so if you’re still unfamiliar with rich snippets and Schema then now’s the time to check it out.

To read more about Google’s changes, you can read John Mueller’s Google+ statement now.

For more help with SEO and online marketing, be sure to get in touch with EBS Marketing today.

Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

Ebs Marketing Bing

Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

For more stories and news articles like this be sure to stay in touch with EBS Marketing on Facebook.

HTTPS Sites Get Ranking Boosts In Google Search

Google Security EBS MarketingAt EBS Marketing, we pride ourselves on our SEO services. We aim to provide our customers with the best results when it comes to improving the visibility of brands and businesses. So, naturally we are always looking for new was to bring about the best results; reviewing our services and implementing cutting edge methods and processes.

This means that we always have our ears to the ground, ready for the latest developments in the world of SEO and marketing. And sure enough, you don’t have to wait too long before something crops up.

Last week, Google announced that they would now be weighing the security of websites as a ranking factor. Meaning that websites with a strong HTTPS encryption will be more likely to rank higher in the search results.

Google’s announcement stated:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

“For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

This is part of an on-going initiative by Google to help improve safety on the web by encouraging webmasters to adopt the HTTPS format instead of HTTP.

Google also included information about website security, announcing an up-coming best practice guide for HTTPS.

For more information about the update you can read more via Search Engine Watch.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.

Google Gmail Now Supports Email Addresses with Non-Latin Characters

It may seem like an odd and mainly useless fact to many, but as it turns out, Google’s highly popular email service Gmail in the past only supported Latin characters. This meant, users could only register an email using letters found in languages like English, French, Italian and so forth.

A More Global Gmail

Gmail EBS MarketingBut with the announcement that Google will now support text from languages like Japanese, Chinese and Armenian, it seems email is about to get a little bit more global. And at EBS Marketing, we see that as a good thing. No, a great thing!

Sure, Gmail was already available in 58 languages, and odds on, most of us haven’t experience too much trouble in the way of non-Google-friendly text, but now at a total of 71 languages, as it turns out, Google are still improving something we didn’t think could be improved.

Google Announcement

Announced today via the official Gmail blog Ian Hill, Senior Project Manager at Google Localization, added:

“Gmail is already available in 58 languages, and today we’re bringing that total to 71—covering 94 percent of the world’s Internet population and bringing us closer to our goal of making sure that, no matter what language you write in, you can use it in Gmail.

These 13 new languages are joining the Gmail family: Afrikaans, Armenian, Azerbaijani (Azeri), Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.

As any native speaker knows, each language has its own nuances, so we worked closely with linguists to make sure the tone and style are just right. For example, both Hong Kong and Taiwan use traditional Chinese characters. However, you’ll notice that Gmail’s new Chinese (Hong Kong) language uses 收件箱 for “Inbox” instead of 收件匣, which is a word more common in Taiwan.”

As Google continue to make subtle changes to their features (see the Publisher update), we can’t wait to see what other developments the multi-billion dollar company will make next.

For further updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook.

Google Announce News Publisher Center

EBS Marketing Google News Publisher CenterFor years now Google has given writers and publishers the opportunity to mark-up content to be featured in search results as news related articles. And for the lucky few this mark-up has allowed companies, organisations and bloggers the chance to be featured in the high ranking news section in the Google search results.

But, as EBS Marketing know, the usability of the news feature in the past was much to be desired. So it comes as a great relief to many that Google have just announced the release of a News Publisher Center, allowing content publishers more control over how their content is shown in Google news.

Announced via the Webmaster Central Blog on the 4th of August, Google’s News Publisher Center has been developed to keep their news content up to date.

In the announcement Google Software Engineer Eric Weigle explained the new update:

With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. After verifying ownership of your site using Google Webmaster Tools, you can use the Publisher Center to directly make the following changes:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)”

At the moment, the tool is only available in the US, but with the positive reaction News Publisher Center is set to be introduced in other countries in the near future.

We can’t wait to get cracking with the new tool. But be sure to check out Google News Publisher Center for yourself and let us know what you think.

For more news updates and marketing advice be sure to stay in touch with EBS Marketing on Facebook.