EBS Marketing Explore Anti-Social Media

In the past few years social media has become one of the main avenues for marketeers and companies, using platforms such as Facebook, Twitter, Tumblr and Instagram to engage with the public. But, with our social feeds increasingly filled with advertised content, promotions and company messages, has the true nature of online social interaction been lost?

What Is Social Media Turning Into?

People today are becoming increasingly aware of the negative aspects of social media, with users very much mindful of their privacy and rights. There have been many examples of companies like Facebook misleading users and siding with multi-national brands and businesses. Which begs the question, is social media becoming less potent?

Surely originally the idea behind websites like Twitter and Facebook was to help people to communicate and share experiences, but our feeds are becoming more and more tailored towards sharing other people’s content. Companies want engagement, reach and return of investment, and interestingly individuals now want the same. Instead of using social media as an outlet; as a virtual diary, websites now act as massive online billboards, especially for those who have been online for a number of years.

EBS Marketing Anti-Social Media

Anti-Social Media

But in the last few years there has been a surge of new internet users, who want to share content in a different way, without the social presence and brand-guidelines that come with the big websites. And that’s where Anti-Social Media comes in.

Anti-Social Media websites have started cropping up recently, giving power back to the user; enabling self-satisfaction and anonymity. Website’s like Secret offer a services in which users can share a status to friends and public with complete anonymity, whilst retaining elements of sharing and commentary. What this also does is allow for honest opinions and the removal of selfish posting.

And whilst these alternate online social portals have little or no use for marketeers or businesses, there are important for the public, who are looking for new avenues of online output.

The Balance Between Work and Play

And in terms of Facebook and Twitter, marketeers and businesses may have seen a boom of activity in recent year, but here at EBS Marketing we’re worried that things might change in the near future. We want social media to be a place for everyone to share ideas, but the balance between work and play, and natural and advertorial content needs to be readdressed. Because without the public, there will would be no likes, shares or re-tweets.

But just don’t take our word for it. What do you think about social media in 2014? Love it, hate it? Let us know in the comments below…

 

 

 

 

 

EBS Marketing Introduces Slingshot, Facebook’s Answer to Snapchat

When it was announced that Facebook were developing a new photo and video sharing app, the internet was awash with comparisons to Snapchat . The multi-billion dollar company certainly have their work cut out for them.

The New Snapchat

But now with the app finally released, here at EBS Marketing we’ve finally had a chance to experience Slingshot first hand. And whilst it might have been influenced by Snapchat, Slingshot is actually a great bit of social kit.

Slingshot

First off, what’s noticeable  is its comparisons to Snapchat. The quick shot photos and videos, with highlighted text and drawing make it immediately comparable to Snapchat’s tried and tested features. But once this is overlooked you can start to finally enjoy Slingshot.

EBS Marketing Slingshot App

The interface is brilliantly designed and fluid, making taking and sharing photos incredibly easy. But it’s Slingshot’s emphasis on interaction which makes the app stand out. Before being able to see something your friend has sent you, you have to first send something back to that person. An odd feature, but it’s going to be interesting see users interact with each other in the future.

Drawbacks

Currently one of the drawbacks – like any up and coming platform – is its lack of users. With hardly anyone using the app, it’s hard to get a real feel for how Slingshot is going to perform. We found after sending a test ‘Sling’ to the creators that we had to force others to get involved.

Slingshot App EBS Marketing

 

It’s One Or The Other

It’s also hard to see why users would have both Snapchat and Slingshot installed on their devices. Although the apps have their differences, no user is going to want to use both at the same time. So it all comes down to how well received Slingshot is, and how the public finds its features – primarily unlocking other people’s photos with replies.

As spoken about before, the amount of friends using Slingshot will also have a huge bearing on success, if users download only to find one or two other people with the app installed, then Facebook Inc are going to find the next year a difficult one.

It’s very early days, and here at EBS Marketing we’re enjoying getting used to Slingshot. You should give it a go and see what you think before judging for yourself – after all it’s free to download.

You can find out more at www.sling.me.

For more stories and articles like this be sure to stay in touch with EBS Marketing on Facebook.

Are You Making The Most Out Of Social Media Scheduling?

Here at EBS Marketing, we’re always looking to review our services. We are always looking for new ways to improve the way we run our business. So when new resources and ways to streamline become available, you have to sit up and take note.

In the SEO and Marketing world, things are always changing. The software we use, the techniques we implement, the hardware we invest in, and even the websites we frequent; all are in constant flux. So it’s important to grasp opportunities when they arise with both hands. That’s where applications like Buffer come in.

EBS Marking Social Media Scheduling

Social

Since marketeers realised that social media websites like Facebook and Twitter could be used to promote businesses and market new products, webmasters have been continuously looking for ways to help optimise their online services. And with the introduction of third-party social media applications, businesses, marketeers, SEOs and individuals alike have been able to optimise the output of their all-important content.

And recently with the dramatic increase in the number of different social channels, social media scheduling has become an absolute necessity. Whereas a few years back we were all content with logging in and out of different accounts, and waiting till 6pm to be able to post something, nowadays with applications like Hootsuite, Tweetdeck, Buffer and more, we can fully utilise your online marketing, with pin-point post scheduling and sharing.

Buffer

And at the forefront of the social media management game, scheduling application Buffer reigns supreme. Described as the “smarter way to share what you want to share on Social Media”, Buffer exists to make your social media experience easier. By connecting your Twitter, Facebook, LinkedIn, Google+ and more, you can easily craft a social media campaign by scheduling posts, and planning what you want to say, where you want to say it, and when you want it to be seen.

EBS Marketing Buffer

The Queue

Whereas a number of other social media programs may be packed full of settings and features, Buffer’s simplicity is refreshing, and makes for a brilliant user experience.

Acting as a magic queue, you can add whatever you want to Buffer knowing that at the right time the post will be made. You don’t have to pick your time and date, and you don’t even have to go back to the app to update. If you see something you want to share online then you can easily add to Buffer from whatever page you’re on.

Interface

Buffer’s interface is one of its main selling points, making scheduling and social media management a much easier process, and here at EBS Marketing, we love using it. It’s great being able to choose how many posts to send a day, and how many posts to schedule across the weekend – keeping a consistent flow of great content.

Buffer is free to sign up to, but to make the most of all its amazing features – including analytics, multiple users, and more – it’s more than worth upgrading to a full package (just under £60).

For more information about Buffer and its feature, make sure you visit their website today.

And for more information about online marketing and SEO you can visit EBS Marketing.

EBS Marketing Preview: Sound City Digital – July 17th 2014

After the success of the inner-city metropolitan music festival, Liverpool Sound City, it seems that the organisers have turned their attention to the world of business and marketing this July. And here at EBS Marketing, we can’t wait.

EBS Marketing Sound City Digital It’s been almost two months since 2014’s standout Liverpool Sound City; a music festival spread over various venues and hubs in the city centre of Liverpool, where hundreds of acts played over a single weekend in May. But what does a music festival featuring performances from the likes of The Kooks, Jon Hopkins and Albert Hammond Jr have to do with digital marketing?

Well, as Liverpool Sound City in May showed, beside the music, there was also a wide array of industry talks and conferences throughout the weekend. And continuing with this theme, it seems Sound City Digital will do for Digital Marketing what Liverpool Sound City did for music – bringing together some the industries’ best and brightest for a day of showcasing, talks and networking.

Alongside showcasing and networking opportunities for web/app developers, SEO experts, social media executives, PR companies, digital marketing agencies and more, there will also be a number of panel sessions to attend. Wayne Scholes, CEO of Red Touch Media, responsible for the distribution of some of the world’s largest content owners – including NBC Universal, Warner Music Group, Disney, Paramount Pictures and Sony – will be among those giving talks.

Liverpool Sound City Digital

So whether you’re an industry professional, CEO, SEO expert or interested beginner, Sound City Digital – run in association with the International Festival of Business in Liverpool this July at the Baltic Creative – looks like a great event to attend. And what’s more, the entire event is free.

For more information, and to register for the event, make sure you visit Sound City Digital’s website now.

For more previews and articles like this, and for SEO and Social Marketing help, then feel free to visit EBS Marketing via our website, and ‘Like’ us on Facebook.