At EBS Marketing we applaud the success of Cyber Monday. We applaud the success of Black Friday. For anybody who doesn’t know these are now the biggest shopping days of the year. These are the days where online retailers market as they’ve never marketed before.
They aggressively advertise deals that will draw in the customers. They certainly do draw them in. In a few short years Cyber Monday in particular has become a shopping event not to be missed. It’s clearly a success story. It’s literal proof of the power of online marketing. Even America’s Black Friday has never seen this much success internationally. It leads us to the question where will Cyber Monday take online marketing next?
As you might have guessed Cyber Monday came as a direct result of Black Friday. Black Friday is an American tradition. It has grown up over the years as mass consumerism grew into an American monolith. It was started by companies who wanted to get more revenue. It’s basically the day after Thanksgiving where the holiday sales begin. Over the years American companies have used every marketing strategy in their arsenal to make this happen.
Cyber Monday has taken this to a whole other level. It’s a relatively recent marketing trend. It only came about in the past few years. As online marketing techniques grew more sophisticated, Cyber Monday came into being. This is a classic marketing principle; taking two things that work and creating something even better. Basically online companies took the obvious benefits of Black Friday and married them with the versatility of online platforms. This isn’t even just online marketing; it’s conducting everything online. It’s an entirely online operation. Cyber Monday was reported by IBM to be the biggest online shopping day in history, with a 20.6% increase in online sales.
The results have been telling. This Cyber Monday was so successful that two banks faced problems because of the amount of customers using online purchasing facilitates. Cyber Monday literally brought two banks to their knees. You have to remember that this happened for a cultural phenomenon that has never seen much traction in the UK before. Black Friday itself has only recently stared impacting the UK consumer. The fact that Cyber Monday, an entirely new concept, made this impact speaks volumes.
The entire world is moving online; Cyber Monday is the evidence. If you ever wanted evidence that online marketing draws in your potential consumer, here it is. At EBS Marketing we wonder where Cyber Monday will take online marketing next. That’s the point, an idea this good doesn’t just provide success, it spurs evolution. Cyber Monday will inspire new ways to craft online marketing campaigns, you just watch. It certainly is an exciting time to be in online marketing.