EBS Marketing Introduces Slingshot, Facebook’s Answer to Snapchat

When it was announced that Facebook were developing a new photo and video sharing app, the internet was awash with comparisons to Snapchat . The multi-billion dollar company certainly have their work cut out for them.

The New Snapchat

But now with the app finally released, here at EBS Marketing we’ve finally had a chance to experience Slingshot first hand. And whilst it might have been influenced by Snapchat, Slingshot is actually a great bit of social kit.

Slingshot

First off, what’s noticeable  is its comparisons to Snapchat. The quick shot photos and videos, with highlighted text and drawing make it immediately comparable to Snapchat’s tried and tested features. But once this is overlooked you can start to finally enjoy Slingshot.

EBS Marketing Slingshot App

The interface is brilliantly designed and fluid, making taking and sharing photos incredibly easy. But it’s Slingshot’s emphasis on interaction which makes the app stand out. Before being able to see something your friend has sent you, you have to first send something back to that person. An odd feature, but it’s going to be interesting see users interact with each other in the future.

Drawbacks

Currently one of the drawbacks – like any up and coming platform – is its lack of users. With hardly anyone using the app, it’s hard to get a real feel for how Slingshot is going to perform. We found after sending a test ‘Sling’ to the creators that we had to force others to get involved.

Slingshot App EBS Marketing

 

It’s One Or The Other

It’s also hard to see why users would have both Snapchat and Slingshot installed on their devices. Although the apps have their differences, no user is going to want to use both at the same time. So it all comes down to how well received Slingshot is, and how the public finds its features – primarily unlocking other people’s photos with replies.

As spoken about before, the amount of friends using Slingshot will also have a huge bearing on success, if users download only to find one or two other people with the app installed, then Facebook Inc are going to find the next year a difficult one.

It’s very early days, and here at EBS Marketing we’re enjoying getting used to Slingshot. You should give it a go and see what you think before judging for yourself – after all it’s free to download.

You can find out more at www.sling.me.

For more stories and articles like this be sure to stay in touch with EBS Marketing on Facebook.

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