Bing Introduce Conversational Search

Google, Google, Google. It’s all we ever hear at EBS Marketing. But, isn’t that the way it should be, considering Google have become a global phenomenon and have control over the vast majority of the market share?

Google, Google, Google

There are other search engines out there, Google isn’t the be all and end all. But with other search engines introducing the same features as Google years after original release, should we be paying attention to services like Bing, Yahoo or Duck Duck Go?

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Conversational Search

Microsoft’s search engine Bing announced last week that they will be introducing conversational search within their engine, enabling users to extend the depth of their search with further information and questions about the topic that was typed in.

Bing announced the developments on the 13th of August:

“Today we’re taking it a step further.  Now, not only will give you the answer directly in the search results, but we will also continue the conversation.  For instance, you can ask “who is the president of the united states”, we will show you the answer.  From there you might ask, “who is his wife” or “how tall is he.”   Bing maintains the context and keeps the conversation moving forward.”

Following in Google’s Footsteps?

This is great news for Bing users and search fiends world-wide, but with these developments, are search companies simply trailing after Google trying to keep up?

Google introduced their version of conversational search in May 2013 with their extensive voice recognition technology, a year ahead of Bing’s update. But, we suppose that as long as search engines are trying to improve results for the user than the competitive aspect doesn’t matter as much. But as far as we are concerned, Google makes the rules and everyone else follows. And we’re not sure if that’s a good thing or not.

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