HTTPS Sites Get Ranking Boosts In Google Search

Google Security EBS MarketingAt EBS Marketing, we pride ourselves on our SEO services. We aim to provide our customers with the best results when it comes to improving the visibility of brands and businesses. So, naturally we are always looking for new was to bring about the best results; reviewing our services and implementing cutting edge methods and processes.

This means that we always have our ears to the ground, ready for the latest developments in the world of SEO and marketing. And sure enough, you don’t have to wait too long before something crops up.

Last week, Google announced that they would now be weighing the security of websites as a ranking factor. Meaning that websites with a strong HTTPS encryption will be more likely to rank higher in the search results.

Google’s announcement stated:

“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.

“For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

This is part of an on-going initiative by Google to help improve safety on the web by encouraging webmasters to adopt the HTTPS format instead of HTTP.

Google also included information about website security, announcing an up-coming best practice guide for HTTPS.

For more information about the update you can read more via Search Engine Watch.

And for information about how you can improve your SEO, be sure to visit EBS Marketing today.