EBS Marketing Talk Portable Chargers

In the modern age, you’d be hard pressed to find somewhere which doesn’t have a point in which you can charge your phone, power your laptop or even plug in a pair of hair straighteners.

But, every once in a while, when we’re far away from home, out of charge and with no way to get to a plug, we’re left in a vulnerable state; cut off from everything.

And although many of us in the marketing game often need to unplug for a while, there are points in time when we cannot afford to go off the grid. So with this in mind, recently at EBS Marketing we’ve been looking into ways to prevent the loss of our favourite electronical devices by exploring the possibilities of portable electronic chargers.

Portable Electronic Chargers

Portable electronic chargers have been around for some time now, but many of us still don’t know much about them. Normally a battery box of some sort; portable chargers come in a number of shapes and sizes offering varying charge time and features. Most commonly, portable chargers provide USB points for plugging in phones, tablets and more.

The most popular form of portable charger seen is the iPhone backup; a case or plug-in which normally provides the user with an extra full charge of battery. But, there are actually a wide array of portable chargers which can help to keep your power on.

ChargeAll EBS MarketingCurrent Equipment

Sure, there are devices like the GearPower Ultra Capacity charger which allow two devices at a time, and the handy EasyAcc Power Bank which is more than capable of completely charging two iPhones. Both amazing purchases, which will help you out in a time of need. But whilst scouring the net, we found a something which trumps even the most highly praised charger.

ChargeAll

What started out as an online funding campaign via the website Indiegogo, has turned into one of the success stories of 2014.  A company called ChargeAll have successfully funded what seems to be the next step in portable charging.

Their devices, which are discussed more accurately through their original start-up video, are set to replace the way we charge our electronic devices. Not only do their new portable Power Outlet’s provide power via USB, but they actually include a plug socket so you can charge laptops, speakers, hair dryers, lights, fans and much more. A fully charged unit can keep your phone charged for a whole week.

The start-up company has already received over 300% of their funding for the project and is set to take the whole by storm. And here at EBS Marketing, we can’t wait to get our hands on one.

For more information about online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook.

Google Introduce New Page Analytics Chrome Extension

With the news that webmasters can now access website data via the newly released Google Analytics iPhone app, it seems the good news doesn’t stop there, as Google have also recently released a Page Analytics Chrome browser extension.

Extensions for browsers such as Chrome and Firefox have been round for a good while now – but it still seems that many online users aren’t making the most of their inbuilt features. But, with the release of Google’s new Page Analytics Chrome extension and others like it, we may see that change.

Released last month, the new Page Analytics tool – brought to you by Google – is an amazing add-on for marketeers and internet users alike. Easily installable on your Chrome browser, Page Analytics allows you to see how customers interact with your web pages.

Analytics EBS Marketing

By logging in with your Google Analytics account, you can view data about your website on page with a series of helpful and accessible on-page queues.

Whilst the Google Analytics website is an unbeatable source of data and insights, this extension brings detailed information about the pages on your site on-page, and away from the graphs and numbers of the normal hub.

From the on-page analyser, you can find information about page views, conversion and bounce rates, exit percentages, and – most importantly – visualisations of user activity on site and where on the page they clicked.

Installable via the Chrome extension online store, Page Analytics by Google is a quick and useful add-on for webmasters who want to have website data on demand, when on page.

For more updates and stories like this, be sure to stay in touch with EBS Marketing on Facebook and Twitter.

EBS Marketing’s Favourite Marketing Browser Extensions

Here at EBS Marketing, we just love the way in which technology and software is constantly moving towards a more accessible and effective conclusion. New apps, software, hardware, tools, systems, devices and websites are always in constant production and circulation, making our actions more exact, and our plans more succinct.

Chrome Store EBSMarketingThat’s why we get so excited when developments are made, and new resources are introduced in the market – because as marketeers, businessmen and free-thinkers, we – the public – can see the direct application of new ideas and tools.

And we couldn’t think of a way in which our online life has been made more useful than with the implementation of browser extensions; adding personalisation, individuality and improved accessibility to the online experience.

So without further ado, we, at EBS Marketing, thought we would celebrate our love of browser extensions with a few of our current favourites. Three add-ons which make life as marketeers and SEOs that little bit easier.

MozBar

moz-logoFormerly SEO Moz, the now more simplistic sounding Moz are one of the world’s leading SEO specialists, having developed a range of comprehensive SEO tools and resources. A one-stop shop for webmasters and those looking to get ahead in the world of SEO, Moz have a browser extension for Chrome and Firefox which allows users to utilise analytical tools on-page. The popular add-on is an amazing addition for those working in SEO, and introduces a number of different tools, including authorship previewer, SEO metrics, custom searches, keyword rank, social metrics and more. Plus users with a Pro account gain access to even more, including in-depth SERP analysis and unlimited reports on Open Site Explorer. This isn’t one you’ll want to miss.

Buffer

EBS Marketing BufferWhether you’re working on a client’s behalf, promoting your own business or even building a reputation for yourself as an individual, Social Media is undoubtedly an amazingly powerful aspect of online life. But with the variety of websites, log ins and URLs – especially for client work – it’s incredibly important that users of sites like Facebook, Twitter, Google+, LinkedIn and more, are up-to-date and on the ball. And that’s where Buffer comes in.

Once installed as an extension in your browser, the internet soon becomes your social playground, with social scheduling, sharing and organisation available all at the click of the mouse. If social media is a big part of your life then make sure you download Buffer ASAP.

Evernote

Evernote EBSMarketingAlthough we wouldn’t class this browser extension as a marketing tool, Evernote’s advantages apply to a wide range of different scenarios and situations – resulting in an incredibly useful tool.

Available as a mobile phone app, Evernote also exists as a useful browser extension which helps users to save ideas and experiences gained from the internet. You can use the add-on to save notes and text, write check-lists, clip webpages and attach images, audio, PDFs and more.

We found Evernote particularly brilliant for content production – aiding the process of writing and research. But install it, and see what you think for yourself.

We hope this short list of our favourite browser extensions has been helpful. And please, if you have any suggestions, feel free to share your suggestions in the comments below.

For more information about online marketing and SEO, feel free to get in touch with EBS Marketing online today. 

Google Release Analytics App for iPhone

Here at EBS Marketing, we can’t get enough of Google Analytics. We don’t see how any webmaster can function without it. Not only is the free tool a great source of insightful information about your website, but it’s a vital part of any marketing campaign.

But now, two years since the Analytics app was released for Android, Apple users are finally able to join the party, as Google have unveiled an app for iOS.

Google-Analytics-iconReleased last week on the 17th of July 2014, Google Analytics for iOS is a one-stop-shop for all your website data on the go, and it’s not to be missed. Equipped with Google’s sleek design and detailed range of analytical tools, which include information about page views, referrals, audience info, conversions, acquisition and more, the new iPhone app is a great step forward for Apple users everywhere.

Google Analytics’ clean and easy-to-use tools are perfectly optimised for the iPhone, with a similar interface to that of the desktop version. The sidebar column of categories is still present, and the different options can be selected and navigated with absolute ease, resulting in one well-produced app.

Google commented on the release of the iPhone app via the Google Analytics G+ page saying:

“At Google, we want to build tools that help you stay connected no matter where you are. Whether you’re in the boardroom, at a live event, or even a day at the beach: having access to Analytics at your fingertips is important. That’s why we previously launched an Android app for Google Analytics (http://goo.gl/Aw3Nrq) that we’re excited has been downloaded by more than 1 million users to date. We’ve been listening to your feedback and hear you loud and clear: you want an iPhone version too. So we are pleased to announce the launch of a Google Analytics app for iOS.”

Now we’ve downloaded the app, we can’t wait to see how it performs over the next few months. But don’t take our word for it, head over to the app store now and download it for yourself for FREE.

For more information about online marketing and SEO, be sure to stay in touch with EBS Marketing on Facebook

How to Market Your Music Online Part 1: Uploading Your Music

EBS Marketing: How to Market Your Muisic OnlineHere at EBS Marketing, we talk a lot about business marketing, and how companies should be promoting themselves online to increase visibility and sales. And although the vast majority of the topics we discuss are relevant to a wide range of other fields and disciplines, we thought it might be a good idea to concentrate on another side of online marketing.

Music marketing has been around ever since recorded songs were cut into wax and distributed amongst the public, but most of this promoting was coordinated by third parties such record labels and management. But with the rise of social networking and DIY ethics, musicians and bands have had access to their own promotion tools for next to nothing.

Music Marketing

Sure, up-coming bands and artists may not be expecting a turnover anywhere similar to that of a start-up business, but to dismiss the modern music-making public as simply hobbyists would be a drastic mistake. There is some serious talent out there, and they mean business.

EBS Marketing Music

But what can you and your band do to make sure you’re getting heard by the right people, at the right time in the right way? Well, here at EBS Marketing we’re here to help you out. Some of this you might already know, but even if you learn one thing from this blog hopefully it will be worthwhile.

This part of our online music marketing master class is all about your product; the music, and where to upload it. Here are a few tips.

Have you recorded any of your songs?

First thing’s first, the music. To be seen in any sort of light online, you have to have some sort of recorded music to show.

One of the main problems with having access to a wealth of different social channels is that they are populated by pages of bands with 100 likes/followers or less with no music uploaded at all. You don’t want to end up in the social media graveyard do you?

Are they any good?

If you’ve got an EP, single, album or even some videos, then that’s great. First job done. The second one though is a little trickier, and quite hard to determine.

Although music is an art form, and everyone has different tastes and opinions, flogging a dead horse isn’t something you want to be doing. Try and look for honest opinions of your work, and how you can improve.Mmarketing your music is made so much easier with a better product, just like it is in business. So, make sure your music is the best it can be.

Are you uploading them to the right websites?

When it comes to uploading your music you want to position yourself so your songs are as sharable and accessible as possible – especially if you are a new band. It’s not so much about uploading to every profile available to you, but making sure you’re hitting the main websites that:

    • Are accessible by anyone – Nobody likes having to sign up to something, and music should be no different. If a listener has to log in or create an account to gain access to a track then you need to reconsider using that website.
    • Give you the opportunity to pay as you like – Free music is awesome, but money for a struggling artist is also awesome. So using websites which give the listener the opportunity to pay what they like is a great option.
    • Support great high res artwork – Although many of us have come to terms with not having physical music – although the revival of vinyl is a great thing – it’s still great to have some beautiful album cover art. And websites that make the most of this are well worth investing in.
    • Let users comment and share – Letting your listeners share and comment away with ease is a great way to aid an online conversation about your music.
    • That are clickable within social sites – What’s the point of sharing music on Facebook or Twitter if you have to click through to listen? Being able to play tracks directly in social networking sites without having to divert is a great way to encourage browsers and new fans.
    • Let fans listen on the go – Many music hosting websites now have mobile apps which make listening on the go even easier, so no more horrible tinny laptop speakers!

So with that in mind here are a few website we suggest using to upload your music and promote your band.

Soundcloud – Where you’ll want to get some experience.

An unbelievably useful tool for new artists, Soundcloud gives bands and artists the opportunity to build a following and let listeners give their thoughts. What’s good about Soundcloud is it’s a hot bed of genres and tracks, allowing bands to not just post EPs and albums, but demos, singles, one-offs and remixes.

Bandcamp – Where you’ll want to upload your finished records.

Once you release your debut album or EP, make sure you upload it to Bandcamp and get sharing. You can let your fans pay what they like, include bonus files such as liner notes & photos, and even set up pre-order and merchandise links.

EBS Marketing Bandcamp

YouTube – Where you’ll want to upload acoustic sets and music videos.

YouTube’s reach is unprecedented. It’s endlessly accessible and recognisable, and it’s compatible with almost anything. So if you’ve got live versions of your tracks or behind the scenes footage then look no further. Another idea is to upload your music directly to YouTube – it might not be a very exciting watch, but you’d be surprised how many people use YouTube specifically for listening to music.

Amazing Radio – Where you’ll want to get your music played.

Amazing Radio is one of the world’s most innovative radio stations, which plays tracks uploaded via record labels and artists. And if you make enough buzz around your profile and upload good music, it could be played!

BBC Introducing – Where you’ll want to try.

Uploading your music to BBC Introducing won’t allow fans to listen online, and you won’t necessarily even hear anything back from the BBC, but it’s worth a shot. They say they might not get back to you within two months, but if you’re patient, and good enough, you’re music could be played on national radio.


We hope this introduction of online music marketing has been helpful and given you some ideas. Be sure to stay tuned for our next installment in which we’ll discuss social networking in more detail.

For help with online marketing and SEO, make sure you stay in touch with EBS Marketing on Facebook and Twitter