At EBS Marketing we recognise that when it comes to online marketing Google really is king. This week with the rise in ad revenue reported by the search engine giant, this point has been made clearer than ever before.
Google has become more important than ever in online marketing. This is because of the popularity of the search engine. These days when people are looking for you online, they won’t type in your web address, chances are they won’t even know it. Instead they’ll turn to Google. You need to be on page one of Google for your search term.
This is why Search Engine Optimisation (SEO) is so important. This is the practice of using key words specific to you in your content. Google picks up on this and uses them to assess your sites relevance to the key word in question. The more relevant you are, the closer you’ll get to page one.
However Google is relevant in other ways. They feature ads on their pages that are effective because they come up for certain search terms. It’s basically paying to ensure that you’ll be visible to your potential consumer.
The BBC released an article this week that further highlighted that Google Ads are so important. The article held the title ‘Google earnings up 17% on strong ad revenue’ and the figures it quotes are impressive.
According to the BBC Google reported fourth quarter earnings of $3.38 billion, this was up 17% from the same quarter in the previous year and was attributed to a 17% rise in advertising revenue. Furthermore Google shares are currently up more than 50% for the year. They also increased their PPI revenue by 31%.
In this industry money talks. When Google releases a report detailing this significant a jump in profit and attributes it to ad sales, this tells you something about how effective Google’s ads are. They must be effective, otherwise why would more people be buying them?
It’s online marketing 101. Google has across the board been growing by leaps and bounds for years. This is how we can see that tailoring your online marketing to Google works. They wouldn’t be growing if more people weren’t using its services, the figures back this up.
At EBS Marketing we’ve always noted just how effective Google is in aiding your online marketing strategy. Its ad feature has proved especially effective in recent years and according to these figures, it’s set to be effective in communicating your online brand for years to come.
LINK TO INFO: http://www.bbc.co.uk/news/business-25969207