At EBS Marketing we’ve lectured to death on the facts and figures of Google and how they make the search engine the most powerful online marketing platform in the world. Well if Google takes the crown as most powerful online marketing platform, Facebook certainly takes second place. Facebook has grown in around just over half a decade to become the only serious competitor to Google’s crown. It’s a centre of every online marketing strategy going these days, and for good reason, as the audience this Harvard born social networking site has amassed is unlike any other on Earth. But what are the facts and figures that make Facebook such a unique online marketing platform. Well, we went straight to the site itself, which has a handy little list. We took some of the most relevant facts to the online marketing industry and below have explained their significance. Check out the EBS Marketing Guide to the Facts and Figures of Facebook below.
Over 1 billion people have a Facebook… this means that in order to reach a target audience, there is nowhere like Facebook, the sheer amount of people is astounding.
30% of Facebook demographic is 35+… debunks the myth that the social networking site is only for kids. Older people use it and online marketing for them will be extremely effective; they will certainly see it.
Over 70% of all US internet users are on Facebook… means that if you are targeting the US market, and since it’s one of the largest markets in the world, that’s a good likelihood, you can reach over 70% of it by simply launching a Facebook marketing campaign.
50% of users log into Facebook on any given day… means that your audience are on the site regularly, it’s not just something they visit once or twice a month. It means that you have multiple chances to access your audience.
Average user has 130 friends… this means that if you find a way to connect with one single user, you connect with a potential 130 users through that one. Then they will connect with their 130 and so on and so forth.
More than 30 billion pieces of content are shared each month… this means that if your online marketing campaign catches the eye, it will be shared, it will become a viral hit, all thanks to Facebook. Think that amazing advert on telly everybody talks about around the water cooler the next day, but a LOT cheaper
This is only the beginning; there are a whole host of facts and figures out there that show how Facebook is really coming to be a huge player in the online marketing industry. In EBS Marketing’s opinion, any modern marketing strategy has to include Facebook, its pure madness to ignore these facts and figures.