At the EBS Marketing blog we’ve spent plenty of time talking to you all about the importance of social media to any effective online marketing campaign. Social media sites such as Facebook and Twitter have come to take the world by storm, and in 2013, these sites are essential when it comes to reaching your consumer base; they have a capacity for effective communication that has never been seen before in the history of marketing. When it comes to effective online marketing tools, social networking sites are only beaten by Google in their usefulness, and quite frankly coming second to only Google, the monolith of the internet, is nothing to scoff at.
However you’ve heard us talk to you about the effectiveness of Facebook and Twitter; we wanted to take this opportunity to preach the values of LinkedIn. LinkedIn is an entirely different beast; it’s generally known to be a social networking site for professionals. It’s not like Facebook, which is more informal, or Twitter, which is often based around the cult of fame. LinkedIn is the social networking site to join if you have professional ambitions. It’s increasingly becoming a tool employers use to reach potential employees and a tool companies use to forge business contacts and get industry information. That’s why we thought we’d clue you into a few basic facts on LinkedIn.
It was created in 2003…Similar to Facebook, although it means that it took a longer amount of time to establish a reputation.
Has Over 200 million registered users…Not quite as much as Facebook or Twitter, but not too shabby either. 200 million is more than three times the population of the UK and provides a strong platform.
LinkedIn is currently available in 20 countries and 19 languages… Not quite up to Facebook’s standards but it is growing and becoming more widely available, especially in countries such as the US and UK that are big players on the global economic stage.
Adds an average of 172,800 new users daily… It’s growing rapidly; according to these figures we can guestimate that LinkedIn gets roughly a million new users every week. Get on the ground floor and you can catch these new users right from the off.
74 million LinkedIn users in US alone…The US is the world’s largest economy, the country which if you want your online marketing campaign to go international, you have to break. These numbers show how LinkedIn is increasingly coming to become a necessary part of any plan to break the American market.
More than 2.7 million companies have LinkedIn pages… This cements LinkedIn’s status as the professional social networking sites. For business to business contacts, it really is the place to be