Universal Search Series – Images
As part of our Universal Search Series, following on from our examination of video optimisation we are now looking at optimising your images. Images are great way to hold and attract attention and for people selling online they are vital.
While image search is improving it is best to proceed in your image optimisation as if they can’t see anything. So you need to describe as fully as possible what’s happening in the image.
When you add images to your website make sure to have a system for adding alt text to these. In this alt text you can then have a keyword rich (but not keyword stuffed) description of what is in the image.
You can then do the same for the image filename. Do you really want Google to see your sales page for an amazing product as an image called “image223.jpg”? It would be much more effective to have something like “Amazing_product_from_Our_company.jpg”.
It seems obvious but it’s worth repeating; keep an eye on those file sizes. High quality images are all well and good until they start to slow your page loading times down. As internet speeds have risen over the years people have got less and less patient in waiting for pages to load. If you need very high quality images consider using clickable thumbnails, so a viewer can at least load the page quickly and decide afterwards if they want to see bigger images.
When linking to your own images you have another chance to use keyword rich anchor text – so take it! To use our earlier example, having your anchor text read an image of our amazing product is going to be better than image223.
Keep the image relevant to the page it’s on – a picture is worth a thousand words, would you put a thousand words onto the wrong page? No, you wouldn’t, not even if you thought they might attract traffic (you’d essentially be keyword stuffing!).
As with our video tips, quality content is extremely important. Good, well shot photographs showing a product’s detail, stunning scenery or photographs that amuse, inform or entertain are key. We believe that for a lot of businesses money spent on a professional photographer (particularly from the same business niche) is money very well spent.
If you need help contact us at EBS Marketing. Call us on 0871 976 9999 or email us: firstname.lastname@example.org or use our contact web form.