In recent years, SEO (search engine optimisation) has become one of the most popular tools used in online marketing. A proper understanding of SEO is key to making a company stand out and rise above the competition. Contrary to popular belief, all SEO techniques are not created equally. Ebs Marketing, whose portfolio consists of over 7000 clients including household names like Holiday Inn and Peugeot, believe the future of SEO is “organic SEO”.
Based in Manchester, EBS Marketing is constantly looking for new techniques and improvements to make the most of SEO for their clients. As of late, search engines like Google have shifted to a more personalised keyword search platform to prevent spam results from plaguing internet users. It’s important to consider the many different ways people are accessing the internet today, it’s not just on computers and laptops anymore, android and iPhones, tablets and many other devices are now on this list. These platforms are designed with the personal search of the user in mind, which is why personal and organic SEO is vital to a company’s success and visibility on the internet.
One of EBS Marketing’s driving goals when it comes to building SEO for their clients is making sure their adverts are featured as high up on a Google search as possible. They achieve this through strategic methods that are tailored to market their client’s products and services. Identifying keywords and phrases directly related to a client’s business is key in this endeavor. With high customer satisfaction and a client retention rate of nearly 90%, EBS Marketing has not only found success for its clients with SEO, but is flourishing at a time when breaking through the Google barrier can be the biggest challenge internet marketing companies encounter.